The Weather Company

The Weather Company

Manager, Growth & Marketing Subscriptions

New York, NY

Sponsorship not specified$85k-$110kDetected 12 days ago
iOSA/B TestingGrowth MarketingCommunicationCollaboration

About the role

  • About The Weather Company: The Weather Company is the world's leading weather provider, helping people and businesses make more informed decisions and take action in the face of weather.
  • This role will cover Web, Mobile Web, and Apps.
  • Join us as we navigate a large-scale organizational transformation.

Responsibilities

  • This role will partner closely with the Director of Growth & Marketing Subscriptions to help define the go-to-market strategy for new subscription products, optimize existing offerings, and drive sustainable subscriber growth and retention.
  • This role will act as a key connector between Creative, Product, and Engineering, helping ensure our subscription value proposition resonates powerfully with our target audiences and delivers exceptional business results.
  • Support the growth and subscription marketing strategy, focusing on customer acquisition, conversion, activation, retention, and monetization.
  • Manage subscription growth channels and execute rigorous A/B testing and optimization programs across the funnel.
  • Act as a key marketing partner in the product development process, providing input to the roadmap based on market opportunity, competitive analysis, and consumer insights.
  • Drive initiatives to improve the user journey from prospect to subscriber, focusing on seamless onboarding and friction reduction.
  • This role isn't just about Growth Hacking and Creative & Copy testing, it's about identifying new entry points and new ways to interact with users to support that value proposition and acquire subscribers.

Nice to have

  • 5-8 years of progressive experience in growth marketing, or a related role, with a minimum of 2 years focused specifically on subscription-based products.
  • Analytical fluency and a proven ability to leverage data (A/B testing, cohort analysis, LTV, churn metrics) to inform marketing strategy and recommendations.
  • Strong cross-functional collaboration skills with the ability to work effectively with Creative, Product, Engineering, Analytics, and Marketing leadership.
  • Strong strategic thinking coupled with a hands-on, execution-oriented approach.
  • Someone who flourishes and can thrive in a fast-paced environment, comfortable managing multiple priorities with the ability to shift and shape approaches as we evolve.
  • Bachelor's degree in Marketing, Business, or a related field
  • MBA or advanced degree is a plus.

Compensation

  • The base salary offered will take into account internal equity and may vary depending on the candidate's geographic region of work premises, job-related knowledge, skills, and experience, among other factors.
  • $85,000 - $110,000

Benefits

  • Flexible Time Off program
  • Variety of medical insurance options including a $0 cost premium employee coverage
  • Benefits effective day 1 of employment include competitive 401K match with no vesting requirement, national health, dental, and vision plans
  • Progressive family plan benefits
  • Develop compelling and differentiated subscription value propositions, messaging, and positioning that clearly articulate the benefits of our offerings.
  • TWCo Benefits/

Company info

  • The Weather Company is the world's leading weather provider, helping people and businesses make more informed decisions and take action in the face of weather.
  • The world's most accurate forecaster globally, the company reaches hundreds of enterprise clients and more than 360 million monthly active users via its digital from The Weather Channel (weather.com) and Weather Underground (wunderground.com).
  • Together with advanced technology and AI, The Weather Company's high-volume weather data, insights, advertising, and media solutions across the open web help people, businesses, and brands around the world prepare for and harness the power of weather in a scalable, privacy-forward way.
  • We are seeking an experienced and motivated Manager, Growth & Marketing Subscriptions to support the strategic development, expansion, and execution of our subscription offerings.
  • We move fast, and we need someone who can bring clarity to ambiguity while driving success in an ever-changing environment.
  • The impact you'll make:
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This listing is sourced directly from The Weather Company's careers page and normalized into a canonical job model.