OLIVER Agency - North America

CRM Strategist

Minneapolis, Minnesota

Sponsorship not specified$85k-$95kDetected 8 days ago

HTMLSparkA/B TestingAccessibilityEmail MarketingHubSpotSalesforceMarketoCRMProblem Solving

About the role

Pencil connects directly to live ad accounts - pulling creative performance data back into the production workflow in real time, so every asset is scored, tracked, and fed back into the next brief.
Technical precision, platform fluency, and a test-and-learn mindset are essential.
We offer reasonable adjustments throughout the process.

Established in 2004, OLIVER is the world's first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands.
We partner with over 300 clients in 40+ countries and counting.
Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.
Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.
Support the CRM Strategy Lead in the planning and execution of email and CRM programs across five institutions. - including lead nurture, enrollment, and retention journeys
Develop detailed campaign briefs, audience segmentation logic, and personalization specifications for Campaign Managers and Email Developers
Monitor campaign performance - open rates, click-through rates, conversion, and enrolment attribution - and develop actionable recommendations for optimization
Manage A/B test design and analysis across subject lines, content, CTAs, and send times; document learnings and integrate them into future campaign planning
Maintain platform hygiene and data quality within CRM and email systems; coordinate data issue resolutions with the Data Analyst/Engineer
Partner with the Email Development team to ensure technical accuracy, rendering quality, and accessibility compliance across all email assets

Platform proficiency in enterprise email marketing systems (Salesforce Marketing Cloud, HubSpot, Marketo, Eloqua, or equivalent)
Proficiency with AI tools relevant to email marketing - including AI-assisted subject line generation, content personalization, and send-time optimization

Experience working with segmentation logic, audience lists, and personalization variables
comfortable with campaign performance data, A/B testing methodology, and reporting
Detail-oriented and technically precise: you understand HTML email specifications, deliverability requirements, and QA standards
Familiarity with higher education enrollment marketing or healthcare marketing is a meaningful differentiator
Collaborative working style; comfortable coordinating across multiple teams and locations
Experience evaluating and applying AI-driven campaign insights with human editorial judgment
Systematic, test-and-learn approach to campaign planning and optimization
# LI- midsenior
Be Ambitious to succeed
Be Imaginative to push the boundaries of what's possible

At the time of this posting, the base salary for this position may range from $85,000.00 to $95,000.00 USD.
Individual compensation varies based on job related factors, including location, business needs, level of responsibility, experience, and qualifications.
The range listed is just one componen t of OLIVER's total compensation package.

Be Inspirational to do groundbreaking work
Be always learning and listening to understand
Be Results-focused to exceed expectations
Be actively pro-inclusive and anti-racist </stron
As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work.

This listing is sourced directly from OLIVER Agency - North America's careers page and normalized into a canonical job model.