Lower

Sr. Growth Marketing Specialist, Lifecycle

Austin, TX (S Congress Ave) · Senior

Sponsorship not specifiedDetected 31 days ago

SQLA/B TestingMarketing AnalyticsHubSpotSalesforceCRMGrowth MarketingCommunicationCollaborationProblem Solving

About the role

Through Lower and Movoto, we are creating a homeownership platform that helps customers throughout their entire journey-from finding a home, to financing it, to managing and unlocking the value of their home over time.
As we continue to grow, one of our biggest opportunities is strengthening the long-term relationships we have with customers and homeowners.
Lifecycle marketing plays a critical role in that vision.

Develop a deep understanding of customer behavior, motivations, and lifecycle opportunities across Lower and Movoto.
Partner closely with Analytics, Product, Sales, and Marketing teams to translate customer insights into growth initiatives.
Build Programs that Drive Business Impact
Design, launch, and optimize lifecycle programs across email, SMS, and other customer touchpoints.
Develop audience segmentation, personalization, and targeting strategies.
Design and execute experiments to better understand customer behavior and improve lifecycle performance.
Build Scalable Systems and Processes
Help develop the systems, processes, and automation that enable lifecycle marketing to scale efficiently.
Partner with technical teams to improve data quality, audience creation, measurement capabilities, and customer experiences.
We are looking for a Senior Growth Marketing Specialist, Lifecycle to help build and scale lifecycle programs that create long-term customer relationships and drive measurable business growth.

3-6 years of experience in growth marketing, lifecycle marketing, CRM marketing, retention marketing, product growth, marketing analytics, customer analytics, revenue operations, or a related customer growth discipline.
Experience using data to identify opportunities and inform decision-making.
Experience designing, executing, and evaluating experiments.
Experience working cross-functionally with technical and non-technical stakeholders.
You are equal parts analyst, builder, and operator.

Experience with customer segmentation, personalization, marketing automation, or customer engagement programs.
Experience with customer engagement platforms such as Braze, Salesforce Marketing Cloud, Iterable, HubSpot, Customer.io, or similar tools.
Experience in fintech, financial services, real estate, marketplaces, SaaS, or subscription-based businesses.
Familiarity with SQL, BI tools, analytics platforms, or AI-assisted analytics workflows.
Most lifecycle marketing roles focus on optimizing existing programs.
This role offers significant ownership, visibility, and impact.
As Lower continues to invest in lifecycle marketing as a strategic growth capability, this role offers a unique opportunity to help shape the future of the function and grow alongside it.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Understand Customers and Identify Growth Opportunities
Build programs that help customers throughout the homeownership journey while driving measurable business outcomes.

This listing is sourced directly from Lower's careers page and normalized into a canonical job model.