Orchestra

Director, Influencer Marketing (Consumer)

New York, N.Y · Director

Sponsorship not specified$110k-$120kDetected 1 day ago

Strategic CommunicationsInfluencer MarketingBusiness DevelopmentNegotiationRecruitingCommunication

About the role

Role location: This role is based in our New York, N.Y. office on a hybrid basis.
As the Director, Influencer Marketing you will…

Responsibilities

From decoding audiences to designing bold strategies, Orchestra integrates people, platforms, and stories that stick to help clients build lasting influence.
Orchestra is committed to building and maintaining a diverse staff, and recognizes that its continued success depends on hiring and retaining high-quality creative professionals with a variety of backgrounds and experiences.
You'll oversee everything from influencer casting and negotiation to campaign strategy and reporting, ensuring authentic partnerships that drive measurable impact.
In this role, you'll collaborate with PR and integrated teams to shape storytelling that bridges online engagement with real-world action.

Requirements

Strong understanding of the interplay between brand, media, and audience
You'll bring deep knowledge of platforms and trends to keep Derris ahead of the curve.
Ideate, build, and execute multi-faceted influencer campaigns (from one-off activations to long-term relationship-based programs) across industries from sports, entertainment to fashion, beauty, wellness, lifestyle and more
Develop client-facing strategies and social media reports on campaign and influencer performance. Present results and optimize future campaigns based on insights
Collaborate with PR and integrated teams to create influencer strategies aligned with brand messaging and campaign storytelling across channels
Connect online and offline efforts, leveraging digital campaigns to drive real-world action. Strong understanding of the interplay between brand, media, and audience
Oversee influencer casting, negotiation, contracting, and content management. Deliver top-tier client service through clear communication, data-driven recommendations, and proactive relationship management
Stay ahead of emerging platforms (Instagram, TikTok, Twitch, Discord, YouTube, Facebook, Twitter, Snapchat, etc.), technologies, influencers, and trends
Foster positive relationships between clients, influencers, and consumers
Build and maintain strong influencer partnerships to create authentic, engaging branded content. Manage outreach, budgets, and negotiations
Support new business development by fielding calls, drafting scopes of work, and contributing to proposals
Act as agency liaison with major social platforms, digital influencers, and partner agencies

Skills

5-7 years of relevant experience in influencer marketing, social media and/or PR with a demonstrated track record of success
Understanding of the current social / digital as well as activation landscape and the unique advocacy strategies across platforms
Expertise in both organic and paid advocacy strategies
Experience with daily management of junior level staff members as well as management up to senior executive
Comfortable working across industries with an ability to connect the dots between their similarities
Desire to constantly innovate and test new things, not just follow a pre-established playbook
Experience at an agency

Compensation

The salary range for this role is $110,000 - $120,000, commensurate with experience

Benefits

We're seeking a Director, Influencer Marketing to lead innovative campaigns that connect brands with culture across sports, fashion, wellness, entertainment, and more.

Company info

Opportunities for advancement exist, and we are committed to helping all staff develop and grow.

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