Softline Solutions

Creative Director, Copy

Glendale, CA · Director

Sponsorship not specifiedDetected 5 days ago

FigmaProject ManagementWritingVideo ProductionLeadershipMentoring

About the role

This is the role responsible for how our brands speak, sell, explain, persuade, and connect.
From campaign concepts and broadcast scripts to product messaging, email, paid social, web copy, brand voice systems, and performance creative, you'll help turn business goals into clear, compelling creative that moves people.

Lead the copy discipline across Softline-served brands including Brio Water Technology, Closet World, Closets by Design, and others.
Own brand voice, messaging, and storytelling across campaigns, product launches, websites, emails, paid media, video, social, retail, and internal brand systems.
Lead, mentor, and develop a small team of writers, helping them strengthen their craft, sharpen their strategic thinking, and grow in their roles.
Develop scalable copy systems, messaging frameworks, brand voice guidelines, reusable language banks, and creative toolkits that help teams move faster without flattening the work.
Concept and develop integrated campaigns across TV, digital video, paid social, OOH, email, landing pages, retail, and performance creative.
Partner closely with designers, art directors, producers, media teams, UX/UI, digital, and external agencies to create work that is clear, cohesive, and effective.
Lead creative development for broadcast and video projects, including concepting, scripting, pre-production, on-set direction, and post-production review.
Lead and develop a small team of writers with room to build the copy discipline from the ground up.
Create scalable systems that help strong copy move faster across brands, channels, and teams.
Step into a Creative Director seat with room to define the role, raise the bar, and build the process.

10+ years of creative experience with a strong foundation in copywriting, campaign development, and brand storytelling.
Experience concepting and leading work across broadcast/video, paid social, digital, email, web, retail, and full-funnel campaigns.
Strong understanding of how to build brands through language, including voice, positioning, messaging architecture, campaign platforms, and copy systems.
Ability to write, edit, direct, and elevate copy across a wide range of tones, formats, brands, and business needs.
Experience partnering with designers, art directors, producers, media teams, UX/UI teams, and external agencies.
Strong creative judgment, sharp taste, and the ability to turn loose direction into focused, effective work.

Background working within an internal agency, shared services model, or multi-brand portfolio.
Experience managing writers across multiple brands, channels, priorities, and stakeholder groups.
Experience with video production, scriptwriting, influencer campaigns, and social-first concepting.
Familiarity with Figma, creative project management tools, AI writing tools, and Agile workflow environments.

Work directly with leadership and cross-functional teams with real ownership over the words customers see.

This listing is sourced directly from Softline Solutions's careers page and normalized into a canonical job model.