Intercom

Senior Field Marketing Manager - Brand Activations

San Francisco, California · Senior

Sponsorship not specified$175k-$188kDetected 1 day ago

A/B TestingProject ManagementStakeholder ManagementSalesLogisticsCustomer SupportIntercomCommunication

About the role

Fin is looking for a Senior Field Marketing Manager, Brand Activations to help bring our most important in-person and hybrid experiences to life in North America.
This role sits at the intersection of brand, demand generation, and sales, translating creative, high-impact experiences into measurable pipeline.
Your focus will be ensuring those programs are set up to succeed in the field through strong sales enablement, thoughtful staffing, seamless on-site execution, and clear performance measurement.

Our AI Agent Fin is the highest-performing AI Customer Agent on the market today, enabling businesses to deliver impeccable, always-on customer support across the customer journey - from service, to sales, to ecommerce.
Powered by our own AI models, Fin resolves complex customer issues end-to-end across every channel, with minimal set-up and integration.
Fin can also be combined with our natively integrated Intercom help desk for one single system that is designed to meet the needs of modern day support teams.
You'll partner closely with our Brand Activations team, who own our strategic events, community programs, and product launches.
This is a hands-on, highly cross-functional role for someone who thrives in fast-paced environments and is excited to build scalable systems from the ground up.
Lead the planning and on-the-ground execution of strategic events, community activations, and product launches in partnership with Brand Activations
Create and scale complementary experiences (VIP dinners, roundtables, meetups) that deepen engagement and accelerate pipeline
Document and refine processes to build a scalable, global field marketing engine
Partner with Brand, Sales, Growth, Product Marketing, and external vendors to deliver cohesive, high-quality experiences
Unlimited access to Claude Code and best-in-class AI tools; experimentation & building is encouraged & celebrated.

6+ years of experience in field marketing, event marketing, or experiential marketing in a B2B SaaS environment
Proven ability to translate brand experiences into measurable business outcomes (pipeline, revenue, engagement)
Exceptional project management skills with the ability to juggle multiple complex initiatives
Proof of eligibility to work in the United States is required.

Equip sales teams with the tools, messaging, and context they need to effectively engage prospects before, during, and after events

The base salary range for candidates within the San Francisco Bay Area is $175,000 - $188,000.
The base pay range is subject to change and may be modified in the future.

Competitive salary and meaningful equity
Comprehensive medical, dental, and vision coverage
Flexible paid time off policy
Paid Parental Leave Program
We are a well-treated bunch, with awesome benefits!
All regular employees may also be eligible for the corporate bonus program or a sales incentive (target included in OTE) as well as stock in the form of Restricted Stock Units (RSUs).
We also provide a full benefits package to all regular employees.
Actual base pay will depend on a variety of factors such as education, skills, experience, location, etc.

Fin is the AI Customer Agent company on a mission to help businesses provide perfect customer experiences.
Founded in 2011, Fin became one of the fastest growing companies and remains one of the largest private software companies in the world with nearly 30,000 global businesses using our products to transform their customer support.
Driven by our core values, we push boundaries, build with speed and intensity, and relentlessly deliver incredible value to our customers.

This listing is sourced directly from Intercom's careers page and normalized into a canonical job model.