WeightWatchers

VP, Brand

United States - New York · Vp

Sponsorship not specified$250k-$275kDetected 64 days ago

Stakeholder ManagementBrand StrategyLeadership

About the role

Reporting to the Chief Experience Officer, the VP of Brand is the orchestrator of our brand's vision and the master of organizational diplomacy.
You play a critical role in the brand's positioning, purpose, and point of view-ensuring clarity, consistency, and relevance across every touchpoint.
This is a role of vision and framework, not micromanagement.

Codify the Playbook: Create the frameworks and guardrails that allow the execution teams to scale without brand dilution.
Protect the Runway: Serve as the primary advocate for the brand at the leadership level. Manage up and out to align stakeholders and provide healthy pushback against chaos or shifting whims.
Support, Don't Execute: Partner closely with the Creative Director, Head of Content, Head of Ops and Head of Brand Social to translate high-level strategy into compelling work with measurable results.
Insights to Action: Lead the deep understanding of the customer-behaviors, motivations, and cultural context-and translate these into actionable brand platforms for the creative teams.
The Magician Profile: Proven track record as a visionary who knows how to partner with high-level creatives to achieve excellence without being in the weeds of production.
Strategic Resilience: Comfortable operating as a partner and translating big-level ideas into a usable roadmap for a fast-paced team.
WeightWatchers values developing community within our employee population as well.
At WeightWatchers, our mission is to build a worldwide community connected by healthy habits.
We are committed as individuals, as an organization, and as fellow humans, to advocate for and support our employees, our members, and our communities.

You are a "creatively-minded magician" who knows how to get the best out of experts without trying to do their jobs or micromanage their output.
Architect Mindset: You are a master of frameworks, positioning, and organizational flow.

The Executive Manager & Diplomat
This person should establish the foundational audience and messaging frameworks that guide decision-making across the company.

This role is also eligible for a comprehensive benefits package and annual bonus program.
$250,000 - $275,000 USD
WeightWatchers complies with all applicable Rhode Island Workers' Compensation laws (Chapters 29-38 of the R.I. General Laws).
Eligible employees are covered by worker's compensation insurance for work-related injuries or illness.

Evolve the brand strategy, including architecture, global positioning, and the transition into new clinical/health pathways (e.g., GLP-1) while supporting our historic core offerings and overall customer experience.
Partner with cross-functional teams to monitor perception and sentiment, using data to justify brand investments and long-term equity to the executive team.
Champion the Work: Use your seat at the VP table to champion the brand and creative vision and defend the integrity of the output.

This listing is sourced directly from WeightWatchers's careers page and normalized into a canonical job model.