THE Aspen Group

Manager, CRM

Chicago, Illinois

Sponsorship not specified$110k-$125kDetected 30 days ago

BigQueryGCPA/B TestingAccessibilitySalesforceCRMCadenceCommunicationCollaboration

About the role

This is a role for a data‑driven marketer who thrives in execution, testing, and optimization and is excited to contribute to a fast‑growing organization.

Support the development and execution of CRM strategies aligned with brand and marketing objectives, owning priority customer journey touchpoints and lifecycle to guide messaging, timing, and personalization.
Build and maintain email templates, journeys, and automations, ensuring accurate data integration, personalization logic, and rendering across devices
Manage and optimize CRM channels, including email and SMS marketing, to drive appointments, engagement, and revenue growth.
Own audience segmentation and personalization strategies, leveraging behavioral, demographic, and engagement data to improve campaign relevance and performance.
Plan, execute, and analyze A/B testing initiatives to optimize messaging, creative, cadence, and channel effectiveness, sharing key optimizations and learnings with cross-functional teams.
Build and partner with cross‑functional teams to support dashboards, reporting, and data accessibility that enable performance tracking and informed decision‑making.
Support ongoing CRM platform enhancements, tools, and processes to improve efficiency, scalability, and campaign execution.

Bachelor's degree in marketing, business, or a related field.
5+ years of experience in CRM marketing, including customer segmentation, direct marketing campaign execution, and cross-channel strategies.
2 years of experience leading projects or cross-functional teams.

Hands-on experience with Salesforce Marketing Cloud (Journey Builder, Email and Mobile Studio, etc.) required.
Familiarity with Salesforce Data Cloud or equivalent CDP, and working with cloud data platforms (GCP/BigQuery, or similar) preferred.

Working in partnership with independent practice owners and clinicians, the team is united by a single purpose: to prove that health care can be better and smarter for everyone.
Each brand has access to a deep community of experts, tools, and resources to grow their practices, and an unwavering commitment to delivering high-quality consumer healthcare experiences at scale.
Education and Experience
A generous benefits package that includes paid time off, health, dental, vision, and 401(k) savings plan with match

This listing is sourced directly from THE Aspen Group's careers page and normalized into a canonical job model.