Mob Entertainment

VP, Franchise Development & Consumer Products

Los Angeles, California · Vp · Full-time

Sponsorship not specified$248k-$290kDetected 21 hours ago

LeadershipCommunication

About the role

Reports directly to the CEO; works closely with Legal and Finance.
Launch new revenue streams and business lines around the franchise, not just extend existing ones.
Convert fan passion into scalable, monetizable businesses.

Franchise Strategy & Business Building
Own the global franchise roadmap, treating Poppy Playtime as a business to build rather than a catalog to license out.
Identify white space opportunities (categories, geographies, formats, platforms) and build the case, structure, and team to launch them.
Own the global licensing roadmap across all categories (toys, apparel, collectibles, home, publishing, and beyond)
Manage the licensee roster (compliance, quality, delivery) and negotiate commercial terms, royalty structures, and MGs with Legal.
Develop retail expansion strategy across major markets
build relationships with key buyers across mass, specialty, and DTC channels
drive sell-in and shelf-presence activation.
Recruit, mentor, and develop the team as the function scales.

10+ years in consumer products, licensing, or brand management and at least 5 years in a senior leadership role.
Experience in gaming, creator economy, or digital-first entertainment, with fluency in how fan communities form and monetize online.
Experience creating new revenue platform and new categories that did not previously exist
A track record of converting fan passion or community engagement into scalable, commercially viable businesses.
Ability to operate independently with minimal ramp time as this role requires immediate impact.
Ability to travel domestically and internationally as required.
Experience operating in a founder-led, high-growth environment with limited infrastructure and resources
Demonstrated success building new businesses or business lines from the ground up, not solely managing or optimizing established ones.
Proven track record closing licensing deals across multiple categories with major retail partners in all meaningful territories.
Demonstrated experience building, leading, and scaling high-performing Franchise Development & Consumer Products organization.
Established network of relationships with leading global licensees, retailers, distributors, and licensing agents.
Based in or willing to work from Los Angeles on a hybrid schedule.
Preferred Qualifications/Experience

The base salary range for this position is listed below.
Final compensation within the applicable salary range will be determined based on factors such as the applicant's experience, qualifications, and work location.
Los Angeles, CA: $248,000 - $290,000 USD annually
Set annual franchise and licensing priorities and revenue plans.

commission, profit sharing; medical, dental, and vision insurance; 401(k) matching; FSA/HSA; paid time off; sick time; holidays; and parental leave.

We are seeking an experienced executive to lead Mob Entertainment's Global Franchise Development & Consumer Products organization - building the Poppy Playtime franchise, not administering an existing licensing catalog.

equal opportunity workplace and complies with all federal, state, and local laws prohibiting discrimination in employment.

This listing is sourced directly from Mob Entertainment's careers page and normalized into a canonical job model.