Bill.com
Staff Product Marketing Manager, Integration Stack and Developer Ecosystem
United States · Staff+
No sponsorship$168k-$210kDetected 5 days ago
LLMsProduct ManagementProduct StrategySalesAccountingERPRecruitingAR/VRResearch
About the role
- By replacing outdated financial processes with innovative tools, we help businesses-from startups to established brands-make smarter decisions and gain control of their operations.
- And we don't stop there: we're creating the future of financial automation so businesses can spend more time on what matters.
- Synthesize customer, competitor, and market signal into a clear point of view and introduce the persona-led practices that keep cross-functional teams grounded in market reality. - Serve as the voice of the market in product planning.
Responsibilities
- Build a deep, defensible understanding of developer and buyer audiences across this ecosystem: their jobs-to-be-done, segmentation, and personas.
- Develop differentiated positioning and messaging for BILL's API, developer, and integration offerings.
- Tailor it to each audience, lead positioning work with cross-functional stakeholders, and maintain a living competitive view of how other developer ecosystems and embedded-finance players position themselves.
- Own end-to-end go-to-market for new API capabilities, platform features, and partner integrations.
- Define and track launch metrics including developer activation, time-to-first-call, integration attach, and partner-influenced pipeline.
- Own the supply-side narrative for why partners build on BILL.
- Develop pricing and packaging points of view to share with the Pricing team.
- Build repeatable, scalable sales enablement for the field: pitch narratives, battlecards, objection-handling guides, and discovery frameworks for platform and embedded-finance conversations, with segment-specific messaging for each buyer.
- Run win/loss analysis on platform and partner deals and translate findings into sharper positioning. Partner with the accounting-firm channel so advisors can advocate for BILL's embedded capabilities. Own the commercial outcomes for the domain.
- Strong customer and market research instincts: the ability to synthesize qualitative and quantitative signal into a differentiated point of view, defend it with cross-functional partners, and use it to influence the product roadmap.
Requirements
- Familiarity with AI-agent ecosystems and LLM tool integration, either as a marketer or hands-on practitioner, with a working understanding of how agentic workflows are reshaping software distribution.
- Applicants must have authorization to work in the United States without requiring visa sponsorship now or in the future.
- Direct experience marketing a two-sided platform or marketplace, covering both the developer or partner supply side and the end-customer demand side, including partner-influenced pipeline tracking.
- Experience at a company distributing through embedded or API-first channels (embedded payments, banking-as-a-service, white-labeled infrastructure), or close proximity to accounting, ERP, or SMB financial-technology companies.
Skills
- Innovate with purpose
Compensation
- Serve as the voice of the market in product planning. Use your point of view to influence the quarterly and annual roadmap, weigh in on go/no-go and beta-exit decisions, and surface the market opportunities worth building toward.
- The estimated salary ranges noted below roles in the specific geographic zones
- $167,700 - $209,700 USD
- $150,900 - $188,700 USD
- $142,500 - $178,200 USD
Benefits
- 100% paid employee health, dental, and vision plans (choose HMO, PPO, or HDHP)
- HSA & FSA accounts
- Life Insurance, Long & Short-term disability coverage
- 11+ Observed holidays and wellness days and flexible time off
- Employee Stock Purchase Program with employee discounts
- Wellness & Fitness initiatives
- Working here means you become part of a vision-driven team that's ready to tackle challenges and build cutting-edge solutions.
Company info
- Build the developer and integration marketing programs that attract, activate, and retain developers and customers across the funnel.
- We'd love to hear from you-you might be just what we're looking for, whether in this role or another.
Visa & Work Authorization
- Please note that this position is not eligible for visa sponsorship.
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This listing is sourced directly from Bill.com's careers page and normalized into a canonical job model.