Citi
SEM Risk & Controls Manager, Paid Search Activation
New York New York United States · Full-time
Sponsorship not specified$99k-$148kDetected 22 days ago
SEMGoogle AdsBrand StrategyLeadershipCollaboration
About the role
- Sitting within the U.S. Consumer Cards Paid Media team, this role is the primary line of defense ensuring every search engine marketing campaign is executed with governance, operational accuracy, and full regulatory compliance.
- You will work at the intersection of digital marketing and risk management, partnering with teams across Ad Operations, Technology, Legal, Compliance, and Information Security to protect the integrity of paid search at scale.
- Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays.
Responsibilities
- Own the paid search controls framework end-to-end, governing campaign approvals, quality assurance standards, change management, data handling, and vendor oversight across all search engine marketing activity.
- Oversee the full campaign lifecycle from build and trafficking through quality assurance, launch, and ongoing monitoring to ensure every campaign meets operational and compliance standards before and after it goes live.
- Lead controls governance and assurance activities including quarterly testing, evidence management, audit readiness, and issue remediation to maintain a continuously audit-ready environment.
- Manage cross-functional escalations, resolving control breaches, audit findings, and operational risks in coordination with Ad Operations, Technology, Legal, Compliance, and Risk teams.
- Establish and maintain proactive control monitoring mechanisms, including self-checks, exception tracking, and remediation planning, to detect and address risk before it escalates.
- Analytical and documentation skills that enable you to maintain SOPs, process maps, data flows, and architecture diagrams to a high standard of accuracy and completeness.
- Ability to manage multiple concurrent priorities and coordinate alignment across complex, multi-stakeholder environments without losing pace or precision.
Requirements
- 5-8 years of experience in marketing controls, risk management, compliance, or digital marketing operations within a regulated industry.
- Bachelor's degree or equivalent university qualification.
- Master's degree in a relevant field such as marketing, business, risk management, or a related discipline.
Skills
- View Citi's EEO Policy Statement and the Know Your Rights poster.
Compensation
- $98,960.00 - $148,440.00
- In addition to salary, Citi's offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards.
- Available offerings may vary by jurisdiction, job level, and date of hire.
- Please see the requirements listed above. ------------------------------------------------------
- For complementary skills, please see above and/or contact the recruiter. ------------------------------------------------------
- Most Relevant Skills
Benefits
- Access to learning and development resources that support your growth in both risk management and digital marketing disciplines.
- Competitive financial wellbeing benefits and support programmes aligned to Citi's global employee offering.
Company info
- This is a role with real ownership, clear accountability, and the opportunity to shape how paid search governance is built and scaled across a business that serves millions of customers.
This listing is sourced directly from Citi's careers page and normalized into a canonical job model.