Base Power Company
Content Lead
Austin, TX
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About the role
- About half your time goes to member content: the website, the blog, and the emails and texts that help homeowners decide to join.
- This role is for someone who loves writing and is great at it.
Responsibilities
- Own content across the customer acquisition journey, from the website and blog to email, text and social.
- Lead Base's employer brand content and tell the stories of the people building the company.
- Build the content distribution strategy
- Partner with lifecycle, growth, recruiting, product and design to turn their work into content people want to read.
- The Marketing team owns how homeowners first hear about Base, come to understand it, and decide to join.
- We work side by side with sales, product, and design, and our results directly decide how fast Base can grow into new markets.
- Give & Get Feedback: Be direct, be humble, and maintain a growth mindset.
- Everyone's an Owner: Follow through on commitments and own results.
- Base is building a new kind of power company, and we're growing fast. Each new market means more homeowners hearing about Base for the first time, and more people deciding whether to build their careers here.
- Each new market means more homeowners hearing about Base for the first time, and more people deciding whether to build their careers here.
Nice to have
- A portfolio that shows you're an excellent writer.
- You make complex topics clear and simple without talking down to the reader.
- A love of writing.
- It's the thing you're best at, and you'd do it even if no one asked.
- Experience owning content end to end at a fast-growing company, a consumer brand, or a publication.
- An audience-first habit.
- You use interviews, data and research to understand who you're writing for before you start.
- A working knowledge of how content gets distributed across web, social and email.
Company info
- Base is America's next-generation power company.
- We're rebuilding the foundation of modern civilization-electricity-by deploying a vast network of distributed batteries that is transforming today's fragile, centralized grid into a resilient and abundant system.
- We are engineers, operators, and creatives solving some of the most complex, interdisciplinary challenges of our time.
- Most of the people we reach have never thought about where their power comes from until it goes out.
- Our job is to make a new kind of power company feel simple, credible, and obvious.
- Please note:
- Base is a startup, which means priorities shift and evolve quickly.
- Your role may expand or change based on the needs of the business at any given time, so the responsibilities listed may not be exhaustive.
- First Principles Thinking:
- Question assumptions.
- Principles > rules.
- Operate at Base Pace:
This listing is sourced directly from Base Power Company's careers page and normalized into a canonical job model.