Avive
Product Marketing Manager, Channel & Strategic Partnerships
Brisbane, CA
Sponsorship not specified$120k-$135kDetected 8 days ago
SQLContent MarketingCRMSalesCustomer Success
About the role
- The AED industry spent thirty years selling the box on the wall, and survival rates barely moved.
- This is a strategic and deeply hands-on role.
- Understand the difference between, for example, a business owner focused on workplace preparedness and a public safety leader focused on community response, and frame Avive accordingly.
Responsibilities
- Own how Avive's portfolio (Connect AED, REALConnect, and 4 Minute Community) is positioned through partners, adapting the core narrative to each partner's audience, buyer, and selling environment rather than forcing a one-size-fits-all message.
- Build co-branded partner enablement that helps partner reps sell faster: decks, one-pagers, battlecards, objection-handling guides, demo scripts, talk tracks, and sales training content.
- Equip partner sales and training teams with messaging that fits their buyers, not just ours.
- Develop the competitive narrative for the partner context. Understand how buyers evaluate Stryker, Zoll, Cardiac Science, and connectivity products like AEDtrax, and arm partners with the clear, honest reasons Avive is the better choice.
- Turn Campaign Stories and Field Stories into extractable, deployable proof (operational scenarios, pull quotes, video cutdowns, and supporting data) that partners can use, filed and field-ready within two weeks of publication.
- Serve as the marketing point of connection between Avive and our partners' marketing and sales organizations, keeping messaging consistent and on-brand across every co-branded touchpoint.
- Support the internal direct team where partnership and direct motions intersect, partnering with core product marketing and Product so direct and channel messaging stay aligned as Avive scales across both.
- Collaborate with Product, Customer Success, and field GMMs so the partner-led customer journey reflects the same value and brand promise as Avive's direct motion.
- Track partner content and launch performance against pipeline goals (MQL, SQL, closed won), and tie every deliverable to the marketing North Star it serves.
- A strong storyteller who can take dense clinical or technical material and make it clear, human, and persuasive, and who can adapt one core narrative for very different partner audiences.
Nice to have
- Experience supporting national accounts or enterprise go-to-market motions.
- Familiarity with sales enablement tooling and CRM-driven content deployment.
Skills
- a connected, community-based response system that puts the people using AEDs at the center of the story.
Compensation
- $120,000 - $135,000
Benefits
- 3 to 5 years of product marketing, partner marketing, content marketing, or related go-to-market experience in B2B, ideally in public safety, medtech, digital health, govtech, or another complex or regulated space.
- As Avive scales through national distribution, retail, and training partnerships, this role becomes the connective tissue between our internal vision and the partner teams who carry Avive into their own markets.
- Translate Avive's internal vision, positioning, and go-to-market strategy into partner-ready narratives, messaging, and enablement that channel and strategic partners can carry into their own markets and sales motions.
- Required Education & Experience:
Company info
- Avive Solutions, Inc. ( https://avive.life ) is a growth stage Automated External Defibrillator (AED) company with a connected response system that is rapidly gaining market share.
- We are a mission driven team that is quite literally saving lives.
- Sudden Cardiac Arrest (SCA) is a leading cause of death in the United States, and we are on a mission to change that!
- We are a dynamic organization that builds elegant, creative solutions to solve complex problems.
- Ultimately, our mission is for all cardiac arrest victims to have rapid access to life-saving defibrillation.
- Avive is taking a fresh approach to addressing this decades-old problem by innovating AED technology, coupled with a first-of-its-kind software platform solution to enable a quicker and more streamlined response to SCA emergencies.
- We believe that this unique combination of deploying advanced - yet still accessible - hardware, and software, has the potential to revolutionize out-of-hospital cardiac arrest response and massively impact SCA survival rates.
- Check out this short video that shows a glimpse of how our team is working to re-think cardiac arrest response and save lives! https://www.youtube.com/watch?v=2p4zfOWo62E
- We are looking for a Product Marketing Manager to sit at the intersection of product positioning, go-to-market strategy, and partner enablement.
Equal opportunity
- It is the policy of the company to provide equal employment opportunity to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law.
- In addition, the company will provide reasonable accommodations for qualified individuals with disabilities.
- NOTE: This Job Description in no way states or implies that these are the only duties or functions to be performed by the incumbent.
- Personnel are required to follow any other job-related instructions and to perform any other job-related duties/functions requested by their supervisor.
Visa & Work Authorization
- policy of the company to provide equal employment opportunity to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orient
This listing is sourced directly from Avive's careers page and normalized into a canonical job model.