Gen Digital Inc.

Gen Digital Inc.

Principal Analyst - Marketing Measurement & Growth

USA - New York, NY · Principal

Sponsorship not specifiedDetected 40 days ago
PythonSQLSnowflakedbtData VisualizationStatisticsA/B TestingMarketing AnalyticsLeadershipMentoring

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odds of building a lasting career here

42Risky
Cap-exempt (no lottery)0
Sponsors this role100
Entry-level history0
PERM / green-card track0
Lottery odds40
Fits your clock70

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Employer immigration record

from this employer's Department of Labor filings

Green-card follow-through: 100%

Of 7 labor certifications old enough to have been used, 0 expired without the employer filing the next step. Median time from filing to decision: 486 days.100% of their filings were for a worker who already held the job.Only certifications past the 180-day window are counted — recent ones cannot have expired yet.

Files H-1B transfers

6 transfer filings in the last year, covering 6 workers. Median labor-condition decision: 8 days. An employer that already files transfers is one that can take over an existing H-1B.

Sourced from Department of Labor LCA, PERM and prevailing-wage disclosure data. Employer matching is by name, so figures may be split across an employer's legal entities. Absence of a filing means none appears in our copy of the data, not that none exists.

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About the role

  • We're seeking a Principal Analyst to join the MoneyLion Marketing Analytics team and take ownership of high-visibility measurement and decisioning work across our growth analytics function.
  • You'll raise the team's analytical bar through mentorship and review, with the opportunity to grow in scope as the function expands.

Responsibilities

  • Own high-visibility analytics initiatives end to end - framing ambiguous business questions, designing the analysis, executing hands-on, and delivering decision-ready readouts to senior leadership
  • Lead measurement design for major marketing investments: holdout and geo-test design, incrementality analysis, and rigorous test readouts for new and emerging media channels
  • Serve as the measurement partner to marketing, lifecycle, and marketplace stakeholders - translating business definitions into data definitions, and capturing use cases and edge cases as explicit measurement logic and guardrails
  • Build decision-ready analyses and reporting for core business concepts such as campaign performance, customer journey, revenue attribution, CAC/ROAS, and customer value
  • Identify recurring data and measurement issues and design durable, scalable fixes rather than one-off patches
  • Use AI tools to accelerate analysis, QA, and documentation - and help build the workflows that make the team's output faster and more trustworthy
  • Proven ability to own analytical design from business and product requirements - writing design documents, evaluating methodological trade-offs, and explaining complex logic to non-technical stakeholders
  • We're always looking for smart, fearless and high-impact talent who see AI as a teammate - leveraging it to move faster and deliver meaningful results.

Requirements

  • Strong experience with measurement methods: experimentation and A/B testing, holdout and geo-based incrementality testing, and attribution interpretation

Nice to have

  • Experience setting and upholding standards for analytical quality and metric governance - bringing clear points of view and the judgment to defend or revise them with evidence
  • Comfort solving novel problems without established playbooks, including the emerging class of AI-era measurement challenges
  • Experience mentoring or leading analysts preferred
  • fintech, subscription, marketplace, or consumer growth industry experience a plus
  • Bachelor's degree in a quantitative or technical field required
  • Master's degree preferred

Skills

  • Expert-level SQL and strong hands-on experience with modern cloud data warehouses, ideally Snowflake
  • Working knowledge of statistics for experimentation and causal measurement
  • Python for analysis, validation, or automation preferred
  • Experience with BI tools such as Looker and Tableau.
  • Familiarity with AI-assisted analytics and productivity tools such as Claude Code, Cursor, OpenAI, or similar
  • Write production-quality SQL and contribute to the team's dbt models and reporting foundations where needed
  • Raise the team's analytical standards through review, reusable patterns, and mentorship of analysts

Benefits

  • Together, we share a collective passion and vision to protect consumers and help them grow, manage and secure their digital and financial lives.
  • When you're part of Gen, you'll have the flexibility, tools and support to do your best work and grow your career - from flexible working options and time off to competitive pay, benefits and well-being programs.
  • We create room for healthy debate, experimentation and continuous learning, and we seek out people with different experiences, identities and ideas to join our team.

Company info

  • At Gen, we are scrappy and relentlessly customer driven.
  • If this sounds like you, we'd love you to be part of Gen.
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This listing is sourced directly from Gen Digital Inc.'s careers page and normalized into a canonical job model.