Mediabrands

Mediabrands

Associate Director, Business Analytics

New York, New York, United States · Director

Sponsorship not specified$110k-$135kDetected 42 days ago
SQLData ScienceData VisualizationMarketing AnalyticsResearchLeadershipCommunicationCollaborationProblem SolvingPublic Speaking

About the role

  • The Associate Director, Business Analytics - HCP & DTC Client Solutions will support the leadership of analytics, measurement, and accountability initiatives for a major healthcare client across both HCP and DTC / patient media programs.
  • This role is responsible for helping drive integrated campaign analytics, performance measurement, optimization, and insight generation across all channels and audience initiatives.
  • The Associate Director will partner closely with Business Analytics leadership, Audience Intelligence, Data Science, Comms Design, Investment, and client teams to ensure analytics outputs are actionable, scalable, and aligned to business objectives.

Responsibilities

  • Client Analytics & Strategic Support
  • Partner with client stakeholders to understand business objectives, measurement priorities, and reporting needs
  • Help lead analytics discussions focused on:
  • Support presentation of analytics findings and strategic insights to client teams
  • Support development and maintenance of integrated measurement plans across HCP and DTC campaigns

Requirements

  • Experience working in cross-functional client environments

Nice to have

  • Audience Strategy
  • Client Solutions leadership
  • Help ensure alignment between analytics outputs, media strategy, audience activation, and optimization initiatives
  • Serve as a collaborative bridge across analytics and activation teams
  • 5+ years of experience in analytics, marketing science, media analytics, or business intelligence

Skills

  • campaign goals
  • KPIs
  • audience strategies
  • optimization frameworks
  • endemic and non-endemic HCP media
  • DTC media
  • audience activation initiatives
  • omnichannel engagement programs

Compensation

  • $110,000 - $135,000 USD

Benefits

  • Support analytics leadership across HCP and DTC / patient initiatives for a major healthcare client

Visa & Work Authorization

  • , color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by appli
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This listing is sourced directly from Mediabrands's careers page and normalized into a canonical job model.