PROS
Director, Public Relations & Thought Leadership
USA TX Houston Virtual, USA · Director
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About the role
- Product Marketing and Customer Marketing report into this role.
- The Director operates within a hybrid PR model, directing an external agency on media execution while owning strategy, narrative, and market impact accountability.
- Reports to the VP of Marketing with both strategic and people management responsibility.
Responsibilities
- Own and evolve the messaging architecture that positions PROS as the AI-driven offer management leader for modern airline retailing
- Maintain consistent articulation of PROS value propositions -- offer excellence, dynamic pricing, AI-driven revenue optimization, and modern airline retailing -- across all market-facing surfaces
- Partner with GTM teams to ensure positioning supports enterprise account progression and ABM priorities across the global airline market
- Own the customer advocacy strategy for PROS Travel, setting the direction for how airline success stories are identified, developed, and activated across PR, thought leadership, and ABM campaigns
- Hold the Customer Marketing team accountable for building and scaling structured programs that activate customer proof points and deliver credible market narratives in support of expansion conversations
- Serve as strategic lead for the external PR agency, setting narrative themes, aligning media priorities, approving messaging, and holding the agency accountable to performance expectations
- Partner with executive leadership on crisis and issues positioning
Requirements
- 12+ years of experience across public relations, product marketing, or strategic communications in enterprise or complex B2B environments
- Deep experience with the airline or travel technology industry is a must
- Proven experience managing PR agencies and driving strategic media positioning
- Demonstrated ability to align messaging to enterprise sales and ABM environments
Company info
- We are passionate about what we do and relentless in delivering on our promises.
- At PROS, we foster a culture of care, where people feel supported to grow, innovate, and bring their best selves to work-every day.
- We look for every opportunity to create a better PROS and a better experience for our customers - and we hold ourselves accountable.
- We think creatively to find new paths to success - for our people, our customers and our business.
- We are centered on caring for the people, businesses, and communities we serve.
- Ensure the team partners effectively with Customer Success to surface measurable outcomes and convert them into credible narratives that reinforce PROS' position with existing airline customers
This listing is sourced directly from PROS's careers page and normalized into a canonical job model.