Keenfootwear

Keenfootwear

Sr. Integrated Marketing Manager - Hybrid Life

Portland, OR · Senior

Sponsorship not specified$136k-$143kDetected 28 days ago
Product StrategyJiraCompensationLeadershipCommunication

About the role

  • This role serves as the central briefing hub and program integrator, aligning Strategy (account-facing) with Brand Communications and Regional teams to ensure clear, actionable plans that can be consistently adopted and executed across markets.

Responsibilities

  • Maintain a single source of truth for GTM briefs and activation toolkits, including version control and key decisions.
  • Partner with Regions to Enable Activation
  • Partner with Regional Marketing teams to incorporate local market needs, channel strategies, and activation requirements into global plans.
  • Manage Governance & Cross-Functional Alignment
  • Maintain visibility of key decisions, approvals, and changes through structured documentation.
  • Drive Measurement & Continuous Improvement

Requirements

  • Bachelor's Degree in Business Administration, Marketing, Communications, or related field required.
  • Knowledge, Skills, and Abilities
  • Demonstrated ability to translate strategy into activation briefs and orchestrate complex, multi-region programs.
  • Travel Required: Yes, up to 20% of the time
  • Six (6) to eight (8) years experience in integrated marketing/brand programs (footwear/apparel/consumer preferred) with proven cross-functional leadership without authority.
  • Any equivalent combination of experience and education which clearly indicates the ability to perform the essential functions of the position may substitute on a year for year basis.
  • Expert facilitation, comms, and decision-log/issue-management
  • fluency in E/O/S/P (Earned/Owned/Shared/Paid) and fan-facing levers (events, partnerships, ambassadors, influencers, PR, social).
  • Strong planning discipline (integrated calendars, milestones, risk management) and comfort with ambiguity.
  • Regional/global marketing experience
  • sell-in/sell-thru enablement preferred.
  • Familiarity with GTM toolchains (Asana/Smartsheet/Jira), DAM/asset workflows, and analytics dashboards preferred.
  • Base Salary: $135,500 - $143,000
  • This range represents the low and high ends of this position's anticipated base salary range. The actual base salary will depend on numerous factors such as experience, knowledge, skills, and location. Our base salary is just one component of our competitive total rewards strategy, which includes numerous benefits and perks as well as specific health and welfare benefits.

Nice to have

  • Translate Strategy into Integrated GTM Briefs
  • Translate seasonal category strategy, insights, and priorities into clear, actionable Integrated GTM briefs across global and regional/channel needs.
  • Define campaign objectives, target audiences, success metrics, and KPIs in alignment with business goals.
  • Frame strategic "where to play" decisions, including key consumer moments, platforms, and partnership archetypes into actionable GTM pathways, briefs, and activation plans.
  • Facilitate cross-functional input, decision-making, and alignment throughout the briefing process.
  • Orchestrate GTM Planning & Readiness
  • Coordinate deliverables and dependencies across Strategy, Creative, Brand Communications, and Regional teams.
  • Run readiness reviews to ensure alignment, on-time delivery, and launch preparedness.

Compensation

  • This range represents the low and high ends of this position's anticipated base salary range.
  • The actual base salary will depend on numerous factors such as experience, knowledge, skills, and location.
  • Our base salary is just one component of our competitive total rewards strategy, which includes numerous benefits and perks as well as specific health and welfare benefits.
  • $135,500 - $143,000
  • Why Work at KEEN: Driven by a passion for life outside, KEEN is a values-led, independently owned brand from Portland, Oregon, that's on a mission to create original and versatile products, improve lives, and inspire outside adventure.
  • Founded in 2003, KEEN launched a revolution in the footwear industry with the introduction of the Newport adventure sandal and has donated more than $18 million to non-profit organizations and causes around the world to promote responsible outdoor recreation, including conservation efforts to protect open spaces.

Benefits

  • By giving back, reducing impact, and activating communities and individuals to protect the places where we work and play, KEEN puts its values in motion and takes action to leave the world a better place.

Company info

  • Driven by a passion for life outside, KEEN is a values-led, independently owned brand from Portland, Oregon, that's on a mission to create original and versatile products, improve lives, and inspire outside adventure.
  • Founded in 2003, KEEN launched a revolution in the footwear industry with the introduction of the Newport adventure sandal and has donated more than $18 million to non-profit organizations and causes around the world to promote responsible outdoor recreation, including conservation efforts to protect open spaces.
  • KEEN strives to show the world through its products and its actions that a business for good can actually be good for business.
  • Fuerst Group, KEEN, and Chrome are equal opportunity employers.
  • We value an inclusive and diverse community.
  • Qualified candidates of all backgrounds are encouraged to apply and will be considered without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.
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This listing is sourced directly from Keenfootwear's careers page and normalized into a canonical job model.