Horizon3 AI
Senior Federal Field Marketing Manager
US, Remote · Senior · Full-time
Sponsorship not specified$149k-$185kDetected 6 days ago
CybersecurityHubSpotSalesforceMarketoSalesProcurementPerformance ManagementCadenceLeadershipCollaborationOrganizational Skills
About the role
- NodeZero has been adopted by organizations of all sizes, from small educational institutions to government agencies and Global 100 enterprises.
- Travel will be concentrated in the Washington D.C. metro area and other Federal hub markets.
Responsibilities
- This role is responsible for building and executing a field motion that reflects the unique buying environment, compliance requirements, and partner ecosystem of the Federal market, while holding every program to the same pipeline ROI standards as the broader field organization.
- This role requires someone who understands how the Federal government buys, how Defense Industrial Base suppliers operate, and how to design field programs that work within procurement cycles, compliance constraints, and the partner-led sales motions that define this market.
- Own the Federal and Public Sector field marketing strategy across civilian agencies, DoD, DIB suppliers, and SLED - building a program portfolio that reflects the distinct buying dynamics of each segment and ladders up to pipeline outcomes, not event attendance.
- Develop and maintain a Federal field marketing calendar aligned to agency budget cycles, procurement timelines, and key Federal market moments - ensuring programs are timed to when buyers are actually in a position to engage, not just when events happen to fall.
- Design and execute field programs tailored to Federal and Public Sector audiences - including agency-focused roundtables, compliance-driven executive dinners, DIB supplier
- Ensure all Federal field programs have coordinated SDR and partner sales outreach and defined follow-up motions that capitalize on field engagement before pipeline decays.
- Federal Partner and Channel Co-Marketing
- Work closely with the Channel Field Marketing Manager and Carahsoft to design and execute co-marketing programs that drive Federal pipeline through indirect routes - including joint events and partner-led demand generation targeting agency and DIB audiences in partnership with the campaigns team.
- Partner with the Federal sales team and channel partners on co-sell event motions - including agency briefings, partner-hosted roundtables, and compliance-focused workshops targeting FedRAMP, CMMC, and CISA KEV response use cases.
- Segment-Specific Program Design
Requirements
- 5+ years of B2B field marketing experience, with meaningful time owning programs in the Federal or Public Sector market.
- Proven track record driving pipeline through Federal field programs - with CPO and pipeline contribution data to back it up.
- ability to work effectively with Federal sales leadership, channel, SDR teams, demand gen, and product marketing.
- Experience in cybersecurity, DevSecOps, or adjacent B2B security markets with a Federal focus.
- Familiarity with Carahsoft and the broader Federal distribution ecosystem.
- Experience with NSA, CISA, or DoD-adjacent programs and the ability to speak credibly to practitioners operating in those environments.
- Experience with Pardot, Marketo, or HubSpot for campaign setup and marketing automation in support of Federal field programs.
- Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee.
Skills
- Get to Know Us
- It is used by IT Ops/SecOps teams, consulting pentesters, and MSSPs and MSPs.
Compensation
- $149,000 - $185,000 annually.
- The exact salary will be determined based on the selected candidate's location, qualifications, experience, and relevant skills.
- We offer competitive salary, equity and benefits.
Benefits
- All full-time roles are eligible for an equity package in the form of stock options.
- Our benefits include health, vision & dental insurance for you and your family, a flexible vacation policy, and generous parental leave.
- Perks of Horizon3.ai
Company info
- Work in a collaborative environment that encourages creativity and out-of-the-box thinking.
- We are seeking a Federal Field Marketing Manager to drive pipeline through high-signal field programs across Horizon3.ai http://Horizon3.ai's Federal and Public Sector segments - including civilian agencies, DoD, Defense Industrial Base, and more.
Equal opportunity
- Our commitment to diversity and inclusion means we strive to attract, develop, and retain a workforce that reflects the varied communities we serve.
- equal opportunity employer - we are a community that values diversity, equity, and inclusion as fundamental principles of our culture and success.
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