Taskforce
Reporting & Audience Insights Manager
Brooklyn, New York, United States
Sponsorship not specifiedDetected 35 days ago
AccessibilityContent MarketingResearch
About the role
- Track data across subreddits and other key audience spaces, including subscribers, weekly visitors, growth patterns, engagement, and content performance.
- Analyze quantitative performance data to identify trends, top-performing content, audience growth, reach, engagement, and areas for optimization.
- Capture qualitative learnings based on comments, audience dialogue, organic shares, Reddit threads, sightings in the wild, and broader online conversation around posts and activations.
Responsibilities
- Insights & Reporting Maintain, update, and improve internal tracking systems and dashboards that measure performance across content, clients, platforms, memes, comments, and activations.
- Partner with the Editorial and Meme Lead to turn audience learnings into actionable content and distribution recommendations.
- Technical Operations Support the setup, maintenance, and troubleshooting of distributed posting infrastructure, including server farm workflows and related operational systems.
- Help manage platform access, login systems, account documentation, and internal processes that support content distribution at scale.
- About This Role The Reporting & Audience Insights Manager will lead TaskForce's audience development, insights, reporting, and technical operations work across meme campaigns, social content, and activations.
- This role is responsible for helping define where our audiences live online, how they talk about the issues we work on, and how our content performs once it reaches them.
- Work with the client lead from the Marketing Team to ensure reporting is accurate, clearly framed, and useful for client conversations.
- Audience Growth Lead audience research and platform mapping to identify priority communities, audience segments, posting opportunities, and pathways for content distribution.
Requirements
- 3-5+ years of experience in audience insights, reporting, social analytics, content strategy, or digital campaigns.
- Ability to translate both quantitative data and qualitative audience response into clear strategic insights.
Company info
- Develop audience profiles that define who we are trying to reach, where they spend time online, what language they use, and what kinds of content resonate with them.
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