Goodfire

Goodfire

Product Marketing Lead

San Francisco, CA

Sponsorship not specified$200k-$375kDetected 99 days ago
Machine LearningStrategic CommunicationsSalesResearchLeadershipCommunication

About the role

  • This is a foundational role where you will define how the world understands what interpretability makes possible.
  • That means owning our messaging strategy end to end: crafting positioning and messaging, orchestrating product launches, and shaping the broader market narrative around interpretability as a critical capability for the next generation of AI.

Responsibilities

  • Own positioning, messaging, and narrative: define how Goodfire and our platform are understood in market
  • Drive product launches: plan and execute launches that generate awareness and pipeline, from major research milestones to new platform capabilities
  • Build deep market intelligence: develop a rigorous understanding of the competitive landscape, buyer needs, and emerging use cases across verticals - and translate those insights into product and go-to-market strategy
  • Create sales enablement and field materials: arm our forward-deployed team with the positioning, demos, case studies, and collateral they need to win technical buyers
  • Strong strategic instincts and the ability to build a go-to-market playbook from scratch in a fast-moving, ambiguous environment.
  • Scrappiness, speed, and a bias toward action. You ship, measure, and iterate - not deck-build.
  • Goodfire is a research company using interpretability to understand, learn from, and design AI systems.
  • develop a rigorous understanding of the competitive landscape, buyer needs, and emerging use cases across verticals - and translate those insights into product and go-to-market strategy

Requirements

  • Strong ability to translate highly technical concepts into clear, compelling narratives for deeply technical audiences (researchers, ML engineers, Heads of AI).
  • Experience speaking to deeply technical buyers at AI labs, frontier model companies, or research-driven organizations.
  • Required experience

Nice to have

  • Demonstrated experience owning product marketing end-to-end at an infrastructure, developer tools, or AI company - from positioning through launch execution and sales enablement.
  • Familiarity with the AI research landscape - interpretability, model training, alignment, and the broader ecosystem of labs and model developers.
  • Track record of defining or shaping a new product category.
  • Put mission and team first
  • We trust each other, deeply care about the success of the organization, and choose to put our team above ourselves.
  • Improve constantly
  • We proactively critique ourselves and others in a kind and thoughtful way that translates to practical improvements in the organization.
  • Take ownership and initiative

Compensation

  • The expected salary range for this position is $200,000 - $375,000 USD.

Benefits

  • This role offers market competitive salary, equity, and competitive benefits.
  • the technical credibility to engage deeply with an audience that trains AI models, the instinct to translate complex research into accessible stories, and the strategic vision to create a new category in the AI market.

Company info

  • Our mission is to build the next generation of safe and powerful AI-not by scaling alone, but by understanding the intelligence we're building.
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This listing is sourced directly from Goodfire's careers page and normalized into a canonical job model.