LEGO
Retail Marketing Manager AMS
United States of America
Sponsorship not specified$108k-$162kDetected 12 days ago
AccessibilityCommunicationTime Management
About the role
- Job Description Are you passionate about bringing innovative and impactful LEGO® experiences to kids and shoppers?
- If you love the LEGO® brand and are passionate about delivering play and shopping experiences that are innovative, engaging and fun, this could be the role for you!
- Campaign focus areas will be on Boys (secondary), Girls and Preschool.
Compensation
- The salary for this position has a range of $107,885.00 - $161,827.00 based on anticipated responsibilities, market benchmarks, and organizational constraints.
- The LEGO Group carefully considers a wide range of compensation factors, including but not limited to prior experience, skills, expertise, location, internal equity, and other considerations permitted by law.
Benefits
- The comprehensive remuneration details, inclusive of benefits, will be communicated upon finalisation of the employment offer.
- Insurances - All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
- Wellbeing - We want you to be your best self, so you'll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based
- Bonus - We do our best work to succeed together.
- When goals are reached and if eligible, you'll be rewarded through our bonus scheme
- The LEGO Group is fully committed to Children's Rights and Child Wellbeing across the globe.
Company info
- Increase focus on integrating with the AMS LEGO Group Business Units (US, CA, LATAM)
- Capture local opportunities, devise mechanic for contingency and ensure fast local response
- Execute the LEGO Retail Global Marketing Plan with excellence
- Drive footfall / traffic
- Executing the global marketing plan and calendar, with a focus on activities for children, for LEGO Retail in the Americas (AMS), and serving as an ambassador for initiatives across other LEGO Group Business Units.
- Collaborating with the Retail Experiences & Marketing (REM) team to act as the regional lead and expert in executing key campaigns, ensuring strong local implementation and relevant activations that enhance product awareness and drive traffic to LEGO Retail.
- Supporting the execution of in-store events and play activations that attract families and children to LEGO Stores.
- Assisting in the OESP (Owned, Earned, Shared, Paid) process, serving as a key contact for market integration on children's campaigns, and exploring new opportunities within the LEGO ecosystem.
- Transforming key shopper insights into actionable marketing strategies to deliver more meaningful experiences to shoppers and consumers.
- Identifying and implementing tailored, market-driven marketing programs that are regionally relevant and contribute value to the shopper experience.
- Extensive retail or trade marketing experience, with strong knowledge of in-store shopper touchpoints, retail operations, and event execution.
- Proven track record developing in-store materials, including agency collaboration.
- Experience delivering earned media campaigns.
- Skilled at turning shopper insights into actionable strategies.
This listing is sourced directly from LEGO's careers page and normalized into a canonical job model.