Whatnot

Director of Brand and Integrated Marketing

San Francisco, CA · Director

Sponsorship not specifiedDetected 85 days ago

Leadership

About the role

🚀 Join the Future of Commerce with Whatnot!
We're one of the fastest growing marketplaces and were recently named the #1 Best Startup Employer in America by Forbes.
You will operate at the center of it all - connecting paid media, creative, measurement, finance, social, product marketing, product, and partnerships - ensuring our biggest ideas are cohesive, measurable, and built to scale.

Develop and scale breakthrough, culturally resonant brand platforms across channels.
Lead fully integrated campaigns spanning digital, TV, OOH, audio, partnerships, creators, experiential.
Own major/relevant cultural moments
Develop/execute our biggest ideas around tentpole moments such as The National and New York Comic Con.
Build a content and moments calendar that embeds Whatnot into relevant places in culture and build both brand awareness and resonance with target audiences.
Work internal and with agencies and creators to build content capabilities for the brand.
Partner closely with media and creative agencies to elevate and scale ideas.
Manage and deploy brand budgets with discipline and ambition.
Build the systems and frameworks that enable brand efforts to scale over time.
Partner with analytics to implement rigorous brand lift, incrementality, and performance measurement frameworks.

Align teams around a shared campaign vision and ensure execution is coordinated and efficient.

This listing is sourced directly from Whatnot's careers page and normalized into a canonical job model.