Miramace

Miramace

Growth Marketing Manager, D2C

Boston or San Francisco, open to remote · Full-time

Sponsorship not specifiedDetected 33 days ago
LLMsAgentic AIA/B TestingSEOMarketing AnalyticsGrowth MarketingPerformance MarketingInfluencer MarketingLeadershipPublic Speaking

About the role

  • You'll be the strategic brain behind how we find, reach, and enroll Medicare patients - designing experiments across paid, organic, and influencer channels, then partnering with specialist agencies and vendors to execute.
  • You'll report directly to the CEO and work alongside our Growth Director for B2B/provider partnerships as the D2C counterpart.
  • Define hypotheses around audiences, creative angles, landing pages, bidding strategies, and funnel steps.

Responsibilities

  • We're hiring a Growth Marketing Manager to own our direct-to-consumer patient acquisition engine.
  • Paid Acquisition Strategy & Experimentation Design and prioritize the experimentation roadmap for Google and Facebook/Meta ads.
  • Influencer & Community Marketing Build our influencer marketing strategy from scratch.
  • Marketing Analytics & Funnel Performance Own the marketing performance dashboard.
  • Landing Page & Content Experience Own the design and optimization of landing pages and content experiences that convert.
  • Work with our design lead to conceive, wireframe, and A/B test landing pages tailored to different audiences, channels, and campaign angles.
  • Organic Growth (SEO & AEO) Develop the strategy for organic patient acquisition through search engine optimization and AI engine optimization (AEO).
  • You'll have dedicated engineering support within the company to build custom tooling, integrations, and automations around the workflows you design.
  • Own the D2C growth playbook.
  • You won't just run campaigns - you'll build the system that turns experiments into scalable acquisition channels.

Requirements

  • Experience & Background
  • You know what good looks like inside the platforms because you've been there.
  • Experience managing agencies, freelancers, or vendors for campaign execution.
  • You can look at a dashboard and see the story it's telling - and the story it's hiding.
  • Experience marketing to Medicare, senior, or caregiver populations.
  • Experience with influencer marketing platforms or creator partnerships.

Compensation

  • This is a full-time role with competitive compensation and real ownership in what we're building.

Benefits

  • We're not just improving healthcare - we're transforming patient outcomes at scale.
  • Every patient you help acquire gets a dedicated health advocate in their corner.
  • We're building one of the largest AI-first companies in healthcare, and this is your chance to own the growth engine from day one.
  • Meaningful early equity.
  • Mira Mace pairs Medicare beneficiaries with a dedicated healthcare advocate who navigates appointments, insurance, and care coordination on their behalf.

Company info

  • We're an AI-native company; we expect our marketing function to be AI-native too.
  • You'll be part of the team that takes Mira Mace from early product to scale.

Equal opportunity

  • equal opportunity employer.
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This listing is sourced directly from Miramace's careers page and normalized into a canonical job model.