Batoncorporation

Growth Marketing Lead

New York

Sponsorship not specifiedDetected 13 days ago

ComplianceGoogle AdsGrowth Marketing5G/LTE

About the role

We're looking for a Growth Marketing Lead to build and run our growth function from the ground up - the strategy, the content, the paid channels, the team, and the compliance guardrails that let us move fast without moving recklessly.
You'll be in the weeds on content and campaigns while building the team underneath you as we scale.

Own growth strategy end-to-end - set the roadmap for user acquisition and engagement, and be accountable for the numbers behind it.
Build and lead the team - hire, onboard, and manage the growth marketers, creators, and specialists needed to scale aggressively.
Drive organic and creator-led growth through UGC and clipping strategies - sourcing, briefing, and scaling content that performs.
Partner closely with Legal and General Counsel to make sure every growth strategy and campaign fits within our compliance framework - non-negotiable given the regulatory environment we operate in.
A scrappy, high-energy operator mindset - you're hungry, hands-on, and thrive in a fast-paced, resource-lean environment where you're building the playbook as you go, not just running someone else's.
This is a hands-on, builder role, not a "manage an agency and review decks" job.

Hands-on channel experience with UGC, clipping/content strategies, and paid social/search (Meta, Google, TikTok, X).
Comfort with ambiguity and pace - you don't need a fully mapped org or process to start moving.

Crypto experience - as a retail trader, or through work at a crypto startup or larger crypto company.
TradFi experience - exposure to how growth, marketing, or compliance works in traditional finance.
Experience working alongside legal/compliance teams on regulated or sensitive marketing content.
If you're the kind of operator who'd rather ship the campaign than write the deck about it - this is your role.

A few years of experience scaling a consumer product - as a growth hacker/marketer inside a consumer app (social, health/fitness, consumer fintech, mobile gaming), or at an agency that ran growth for products like these.

Baton Corporation builds and maintains pump.fun http://pump.fun - the dominant memecoin launchpad, processing $300M+ in daily volume. Last year, pump.fun http://pump.fun generated over $500M in profit with a team of fewer than 100 people.
We ship to production daily. Bureaucracy is minimal. We solve hard technical and go-to-market problems at scale, and we're data-driven - systematic tools and the scientific method decide what works, not opinions.
Working with us isn't for everyone. We work in person. Hours are long and sometimes strange. The pace is intense. Individuals own their function end to end. When we ship a change, it reaches hundreds of thousands of users within days.
Baton Corporation builds and maintains pump.fun http://pump.fun - the dominant memecoin launchpad, processing $300M+ in daily volume.
Last year, pump.fun http://pump.fun generated over $500M in profit with a team of fewer than 100 people.
We ship to production daily.
We solve hard technical and go-to-market problems at scale, and we're data-driven - systematic tools and the scientific method decide what works, not opinions.
We work in person.
When we ship a change, it reaches hundreds of thousands of users within days.

This listing is sourced directly from Batoncorporation's careers page and normalized into a canonical job model.