DIRECTV

DIRECTV

DOOH Sr. Director Product Development, Ad Sales

New York-NY-114 W 47Th St · Director

Sponsorship not specified$197k-$295kDetected 7 days ago
Data ScienceProduct ManagementLeadershipCommunicationCollaboration

About the role

  • This is a New York City, NY, based position that works both in-office (2 days/week) and remotely. #LI-Hybrid The Sr.
  • This role serves as the primary engineering and product authority across ad sales systems, owning the end-to-end delivery of feature and reliability capabilities while optimizing velocity KPIs across the product portfolio.
  • May require a background check due to job duties requiring routine access to DIRECTV and DIRECTV customer's proprietary data.

Responsibilities

  • Establish and maintain product governance frameworks that balance innovation, operational excellence, and customer satisfaction across the Ad Sales portfolio.
  • Drive large-scale transformational initiatives that modernize and differentiate advertising technology capabilities for DOOH activation, reporting, partner integrations, and campaign delivery.
  • Lead executive-level communications with internal senior leadership including Ad Sales, Revenue Operations, Finance, and Technology, as well as external partners and vendors.
  • Serve as the DOOH subject matter expert across Programmers, Delivery Platforms, Developers, and Ad Sales stakeholders, making cross-functional platform recommendations that drive alignment.
  • Partner with Product, Engineering, and Data Science teams to prioritize and deliver capabilities that support advertiser and agency needs.
  • Monitor and optimize velocity KPIs and performance targets across the Ad Sales product portfolio, identifying and resolving bottlenecks and delivery risks.
  • Ensure engineering teams maintain high standards of reliability, scalability, and performance across all advertising platforms and tools.
  • Oversee the resolution of critical technical and product issues, applying deep engineering knowledge to drive timely and effective outcomes focused on DOOH partner integrations, campaign delivery, reporting, measurement, and inventory availability.
  • Build, develop, and retain high-performing teams of product managers, engineers, and technical leads.
  • Director partners closely with Ad Sales, Revenue, and Technology leadership to build competitive, scalable advertising solutions that accelerate business growth and deliver measurable outcomes.

Requirements

  • 10 years of progressive experience in product development, engineering leadership, or technology management, with significant exposure to advertising technology, ad sales platforms, or digital media.
  • Deep experience in Digital Out of Home (DOOH), programmatic DOOH, place-based media, venue media, or adjacent advertising technology business.
  • Demonstrated experience leading large, cross-functional product and engineering organizations through multiple department managers.
  • Proven track record of driving large-scale transformational product initiatives from strategy through execution.
  • Deep knowledge of engineering capabilities, product development lifecycle, and KPI optimization methodologies.
  • Strong understanding of advertising technology ecosystems including ad serving, programmatic platforms, campaign management, and data-driven targeting.
  • Expert-level proficiency in applying professional concepts to resolve critical and complex technical and business issues.
  • Proven ability to influence enterprise-wide technology and product decisions at the executive level.
  • Experience establishing product governance frameworks that align innovation with operational and business priorities.
  • Strong executive communication skills with the ability to engage and align senior internal and external stakeholders.

Compensation

  • DIRECTV's compensation structure is designed to be market-competitive and fully supports efforts to attract and retain employees.

Benefits

  • Please note that the salary ranges reflect base salary only and do not include bonus or benefits - when you consider all of these together, it represents a pretty impressive total compensation package.
  • Provide executive leadership and vision for product development initiatives that drive advertising sales performance and operational efficiency across DOOH partners, measurement, and monetization workflows.
  • Own the operational health of Ad Sales product systems, ensuring uptime, performance, and reliability meet business and customer expectations.
  • Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.

This listing is sourced directly from DIRECTV's careers page and normalized into a canonical job model.