Crossmedia Inc

Crossmedia Inc

Managing Director, Integrated Media Investment

New York, New York · Director

Sponsorship not specifiedDetected 3 days ago
NegotiationForecastingSignal ProcessingLeadershipCommunication

About the role

  • Crossmedia is seeking a senior investment leader to join its Investment Leadership Team.
  • The ideal candidate is a forward-thinking, innovative operator who is equally comfortable setting long-term investment vision and rolling up their sleeves on day-to-day activation, negotiation, and reconciliation.
  • Reporting to the Head of Investment, this role serves as a key member of the Investment Leadership Team, providing strategic leadership across media investment, client partnerships, talent development, operational excellence, and agency-wide initiatives.

Responsibilities

  • Define optimal investment approaches platform selection, direct vs. DSP, enterprise partner deals, addressable audience strategies in partnership with CoEs and planning/audience teams.
  • Maintain a forward-looking view of the evolving media landscape, data practices, and buying models, and proactively bring new capabilities to clients ahead of the market.
  • Lead tactical budget recommendations and investment evolutions across a diversified, multi-client portfolio.
  • Act as the primary POC for clients and marketplace partners on all matters of investment, representing the full breadth of Crossmedia's Centers of Excellence in a single, unified voice.
  • Lead cross-channel investment points of view (POVs) for the marketplace, positioning Crossmedia as a thought leader in media investment innovation.
  • Build and sustain trusted, senior-level relationships with clients and partners, operating as a credible strategic advisor and escalation point.
  • Own the agenda, timeline, and delivery of all client media activation, ensuring priorities are clear and staff capacity is used efficiently across a multi-client book of business.

Requirements

  • 15+ years of progressive experience in media investment, activation, or integrated media leadership, ideally including experience at the SVP/Director level within a media agency or holding company.
  • Deep, hands-on expertise across the full media ecosystem Video/CTV, Digital, Social, Search, Programmatic, Audio, OOH, and emerging channels with fluency across both direct and platform-based buying.
  • Proven track record leading integrated investment strategy for complex, high-profile, multi-channel clients, including managing multiple client sets concurrently.

Company info

  • Crossmedia is the global media independent. We're committed to doing media and business the right way, guided by the principles of TRUST, REASON and the Pursuit of HAPPINESS. Crossmedia US was founded in NY in 2000 and is one of the largest minority-owned full-service media planning & buying agencies in the nation. We are 500+ Crossmedians worldwide with big ambitions to continue to grow with soul.
  • We focus on what media agencies should do: create innovative connections between brands and people regardless of channel or budget. And we do it in an honest way. We are and always have been a values-based organization. We earn our clients TRUST by ensuring media transparency in our business model and objectivity in decision-making. We apply REASON & logic to finding solutions to our clients' greatest business challenges. The Pursuit of HAPPINESS matters to us. Big time. We invest in each colleagues' professional & personal wellbeing and growth. It's why we have countless initiatives, clubs & cultural events dedicated to our people and why we have been the top ranked media agency named to Ad Age's Best Places to Work for the past seven years in a row.
  • We have offices in the US, London and Germany. Our client roster includes U.S. Bank, Invesco, Newell Brands, NASCAR, Planet Fitness, American Cancer Society, Ricola, Herschend Family Entertainment, Zalando, Edible Arrangements, Citizens Bank, and more.
  • Crossmedia is the global media independent.
  • We're committed to doing media and business the right way, guided by the principles of TRUST, REASON and the Pursuit of HAPPINESS.
  • Crossmedia US was founded in NY in 2000 and is one of the largest minority-owned full-service media planning & buying agencies in the nation.
  • We are 500+ Crossmedians worldwide with big ambitions to continue to grow with soul.
  • We focus on what media agencies should do: create innovative connections between brands and people regardless of channel or budget.
  • And we do it in an honest way.
  • We are and always have been a values-based organization.
  • We earn our clients TRUST by ensuring media transparency in our business model and objectivity in decision-making.
  • We apply REASON & logic to finding solutions to our clients' greatest business challenges.
  • The Pursuit of HAPPINESS matters to us.
  • We invest in each colleagues' professional & personal wellbeing and growth.
  • It's why we have countless initiatives, clubs & cultural events dedicated to our people and why we have been the top ranked media agency named to Ad Age's Best Places to Work for the past seven years in a row.
  • We have offices in the US, London and Germany.
  • Our client roster includes U.S. Bank, Invesco, Newell Brands, NASCAR, Planet Fitness, American Cancer Society, Ricola, Herschend Family Entertainment, Zalando, Edible Arrangements, Citizens Bank, and more.
  • create innovative connections between brands and people regardless of channel or budget.
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This listing is sourced directly from Crossmedia Inc's careers page and normalized into a canonical job model.