arketa
Head of Growth Marketing
New York City · Vp
Sponsorship not specified$30k-$60kDetected 61 days ago
RESTSEMGrowth MarketingPerformance MarketingAccountingForecastingLeadership
About the role
- Arketa is the only platform in our space with marketing, referral and gamification, and payroll and accounting all built fully in-house.
- We're going deep on vertical AI, embedding intelligence across the platform so wellness operators can automate the busywork and focus on growth.
- We have product market fit and brand awareness compounding fast.
Responsibilities
- Own Arketa's marketing strategy end to end, from positioning and brand through paid acquisition, lifecycle, and partnerships
- Leverage AI to scale the marketing function's output and efficiency before scaling headcount, building a team that punches well above its weight through smart tooling and automation
- Tie every marketing motion back to pipeline and revenue, partnering closely with Sales and RevOps to drive quality demos and accelerate close rates
- Manage and allocate the marketing budget with confidence, balancing smart, bullish spend in high-conviction channels with disciplined cuts where ROI is unclear
- Own the marketing forecasting model and report progress against pipeline, ARR, and efficiency metrics to the CEO and broader leadership team
- Partner with the CEO and leadership team on Arketa's expansion from SMB into mid-market
- Build the playbook, hiring plan, and team structure that scales Arketa through our next phase of growth
- Demonstrated success building tight Sales and SDR partnerships that convert marketing activity into qualified pipeline and closed revenue
Requirements
- 5+ years of experience in growth marketing, with at least 2 years managing people directly
- Experience in B2B marketing
- A track record of leading marketing through 3x growth scale ( or you were the first or second marketing leader at a comparable stage company)
- Experience managing teams of 2 to 6 people for at least two years
- Comfort operating in ambiguity, prioritizing ruthlessly, and making confident calls on where to lean in and where to pull back
- Hands on experience with AI implementation
Compensation
- Competitive Salary and Stock Options
Benefits
- Competitive Salary and Stock Options
- Unlimited PTO: our policy is designed to give you the flexibility to rest, recharge, and take care of personal needs while staying aligned with your team and responsibilities
- Medical, dental, and vision health insurance
- Fitness Class Reimbursement: we're committed to supporting both employee wellness and our industry relationships.
- Parental Leave Policy
- For this role, the total compensation range is $200,000 to $250,000, plus performance based bonus.
- We also have equity as part of our total compensation package.
Company info
- Arketa is building the operating system for modern fitness and wellness. Our mission is to make wellness more accessible by empowering studios and wellness entrepreneurs to grow beyond in-person classes. We provide a powerful, all-in-one platform to manage and scale hybrid wellness businesses, whether online, in-person, or both.
- With Arketa, users can easily manage schedules, accept bookings and payments, build on-demand video libraries, host retreats, and run marketing campaigns via text and email. We also offer fully branded apps and websites, so studios can deliver a seamless, professional experience across every customer touchpoint.
- We've raised $15M in Series A funding and are growing quickly. It's a unique moment to join us. We're building a category-defining company in a fast-moving space, and we're looking for teammates who are excited to help shape the future of wellness.
- We move fast and we expect ownership.
- The team is mission-obsessed, lean, and unafraid to roll up our sleeves.
- You'll work directly with our CEO and leadership team on decisions that shape the company.
- Arketa is building the operating system for modern fitness and wellness.
- Our mission is to make wellness more accessible by empowering studios and wellness entrepreneurs to grow beyond in-person classes.
- We provide a powerful, all-in-one platform to manage and scale hybrid wellness businesses, whether online, in-person, or both.
- With Arketa, users can easily manage schedules, accept bookings and payments, build on-demand video libraries, host retreats, and run marketing campaigns via text and email.
- We also offer fully branded apps and websites, so studios can deliver a seamless, professional experience across every customer touchpoint.
- We've raised $15M in Series A funding and are growing quickly.
- It's a unique moment to join us.
- We're building a category-defining company in a fast-moving space, and we're looking for teammates who are excited to help shape the future of wellness.
Equal opportunity
- equal opportunity employer and is committed to diversity in its workforce.
This listing is sourced directly from arketa's careers page and normalized into a canonical job model.