WPP Media

Associate Director, Paid Social

New York, United States · Director

Sponsorship not specified$75k-$180kDetected 14 days ago

Data AnalysisSignal ProcessingLeadershipCommunicationCollaborationPublic Speaking

About the role

Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
About WPP Media WPP is the creative transformation company.

Integrated Strategy & Planning: Formulate holistic Paid Social and Programmatic strategies that align with clients' business objectives. Drive tactical media plans and define the role of both social and programmatic within the broader media mix.
Client Relationship Management: Act as a confident, trusted day-to-day lead for clients. Lead meetings, present strategic recommendations, and communicate complex data insights clearly to client stakeholders.
Drive tactical media plans and define the role of both social and programmatic within the broader media mix.
WPP is the trusted growth partner for the world's leading brands.
With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.
We use the power of creativity to build better futures for our people, planet, clients and communities.
It's what elevates us to deliver exceptional experiences for both our clients and each other.

Bachelor's Degree in Business, Analytics, Marketing, Communications, Advertising, or equivalent professional work experience, alongside 5+ years of digital experience.
Deep experience with YouTube is highly desired.
Paid Social Expertise: Strong hands-on experience planning, buying, and optimizing campaigns across core social platforms, including Meta, TikTok, X, Snapchat, and Pinterest.
Client-Facing Experience: Significant client-facing experience in an agency environment is required, with the ability to lead presentations and handle daily client communications independently.
Significant client-facing experience in an agency environment is required, with the ability to lead presentations and handle daily client communications independently.

Solid understanding of programmatic buying, DSPs, and the programmatic ecosystem.
Direct experience with or knowledge of DV360 and Amazon DSP is highly preferred.
Programmatic Knowledge: Solid understanding of programmatic buying, DSPs, and the programmatic ecosystem.

Oversee end-to-end campaign execution, performance, and pacing across key paid social platforms and programmatic DSPs.
Skills and Experience

The base salary range for this position at the time of this posting is indicated below.
$75,000 - $180,000 USD

WPP Media & Benefits
Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
We offer a competitive benefits package, go to https://mybenefits.wpp.com/public/welcome for more details.
Education & Experience: Bachelor's Degree in Business, Analytics, Marketing, Communications, Advertising, or equivalent professional work experience, alongside 5+ years of digital experience.

We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth.
At WPP Media, we believe in the power of our culture and our people.
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.
equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.

This listing is sourced directly from WPP Media's careers page and normalized into a canonical job model.