Phamily

Phamily

Product Marketing Manager (Healthcare)

New York City · Director · Full-time

Sponsorship not specified$105k-$125kDetected 83 days ago
Project ManagementSalesCadencePatient CareResearchCommunication

About the role

  • Phamily helps ensure healthcare providers are compensated fairly for providing high-quality care between office visits, while improving the lives of patients with chronic diseases.
  • Job/Role Description The Product Marketing Manager will help expand Phamily's tech-enabled care transformation services into the enterprise healthcare market: health systems, health networks, and large physician groups.
  • This role sits at the intersection of Product, Marketing, and Sales and plays a key role in communicating the value of Phamily's AI-powered care management capabilities to healthcare organizations.

Responsibilities

  • Provide direct support for enterprise deals, custom positioning, objection handling, and competitive differentiation, and build a win-loss analysis program that feeds back into messaging and strategy.
  • Partner with Product, Solutions, and BI to capture and package customer performance data and outcomes into content-ready proof points (case studies, ROI data, clinical results). Own the project management of getting these stories out of the organization.
  • Build and maintain competitive battlecards for key competitors. Develop offense/defense strategies by competitor category. Equip sales with real-time competitive intelligence for active deals.
  • Develop a rigorous approach to testing messaging with target personas, not just crafting it, but validating what resonates through customer conversations, sales feedback, and market signals.
  • Establish an S-M-L framework for right-sizing product or services launches, from minor feature updates to major capability launches, with appropriate cross-functional coordination for each tier. Build toward a regular launch cadence.
  • Leverage AI tools (Claude, etc.) to accelerate competitive research, messaging iteration, battlecard creation, market scanning, and enablement content development. Build repeatable AI-assisted workflows that let a lean PMM function operate at enterprise scale.
  • This includes supporting product and service launches, developing sales enablement materials, and ensuring consistent messaging across marketing and sales channels.
  • We are an AI company, and we want you to thoughtfully consider the best practices from traditional approaches to product marketing-and then leverage AI to build a better, faster, more scalable approach from the ground up.

Requirements

  • Demonstrated experience using AI tools to accelerate product marketing workflows, competitive analysis, messaging development, enablement creation, or market research.
  • You can show how AI makes you faster and better, not just that you've tried it.
  • Strong ability to translate technical product capabilities into clear business value
  • Experience supporting enterprise or B2B sales teams
  • Experience working cross-functionally with product, marketing, and sales teams
  • Strong analytical skills and ability to interpret market insights
  • Entrepreneurial DNA: A 'builder' mentality with the ability to operate effectively in high-ambiguity environments where processes may not be fully fleshed out.
  • A 'builder' mentality with the ability to operate effectively in high-ambiguity environments where processes may not be fully fleshed out.

Nice to have

  • Preferred Requirements:

Compensation

  • 105K-125K annually Competitive compensation commensurate with experience

Benefits

  • About Jaan Health/Phamily
  • Jaan Health is a leading AI-based care management company serving healthcare providers.
  • Potential to earn equity based on performance
  • Medical, dental, and vision coverage for employees and dependents at a nominal cost
  • Paid maternity leave
  • FSA and Dependent Care account options
  • You'll join a smart, humble, and collaborative team dedicated to improving healthcare.

Equal opportunity

  • Phamily is an equal opportunity employer.
  • We celebrate diversity and are committed to creating an inclusive environment for all employees.
  • Employment decisions are made without regard to race, color, religion, sex, national origin, age, disability, genetics, veteran status, sexual orientation, gender identity or expression, or any other legally protected status.
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This listing is sourced directly from Phamily's careers page and normalized into a canonical job model.