Netflix

Manager, Performance Creative (Performance Marketing)

Los Angeles,California,United States of America · Full-time

Sponsorship not specified$220k-$347kDetected 9 days ago

Growth MarketingPerformance MarketingSignal ProcessingResearch

About the role

We are seeking a creative expert to join our Performance Marketing team as Manager, Performance Creative.
Establish a reactive pipeline that can jump on trends and insights, and turn assets around rapidly.
Stay ahead of platform trends, creative techniques, and cultural moments, turning them into fresh concepts and rapid-response creative opportunities.

Lead creative ideation and concept development, translating performance insights, audience data, and market trends into creative briefs ready for production.
Collaborate with designers, writers, producers, and media buyers to turn concepts into high-performing assets, partnering closely with the Creative Producer on production handoff.
Partner with Growth Strategy to build and execute a forward-looking creative testing roadmap, with clear hypotheses on hooks, value props, visual styles, messaging, and more.
Own the creative strategy for net-new content categories beyond single-title assets: multi-title, lifestyle, catalog, and licensed content.
Build and manage Netflix's creator program for performance marketing: identify, brief, and manage creator agency relationships for scaled, performance-centric native content across Meta, TikTok, YouTube, and beyond.
Serve as the creative lead on new and emerging channel formats (DSP, CTV, YouTube), defining the creative approach and specs as we enter new placements.
Partner with Brand to conceptualize larger performance marketing moments that sell the full value of Netflix to potential members beyond individual title campaigns.

A proven track record of creative concepts that directly resulted in measurable CPA reduction or revenue growth.
Strong understanding of ad performance metrics (CTR, CVR, CPA, ROAS) and the ability to translate data into clear, actionable creative direction.
Experience managing creator partnerships and influencer programs for performance marketing.

7+ years of experience in creative strategy, performance marketing, or growth marketing, ideally with entertainment or consumer brand experience.

Full-time hourly employees accrue 35 days annually for paid time off to be used for vacation, holidays, and sick paid time off.

At Netflix, our mission is to entertain the world.
Together, we are writing the next episode - pushing the boundaries of storytelling, global fandom and making the unimaginable a reality.
We are a dream team obsessed with the uncomfortable excitement of discovering what happens when you merge creativity, intuition and cutting-edge technology.
Come be a part of what's next.

This listing is sourced directly from Netflix's careers page and normalized into a canonical job model.