Demandbase

Demandbase

Senior Customer Lifecycle Marketing Manager

US - Remote · Senior

Sponsorship not specifiedDetected 27 days ago
MarketoCRMCustomer SuccessLeadershipCommunication

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odds of building a lasting career here

37Risky
Cap-exempt (no lottery)0
Sponsors this role80
Entry-level history0
PERM / green-card track0
Lottery odds40
Fits your clock70

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Files H-1B transfers

1 transfer filing in the last year, covering 1 worker. Median labor-condition decision: 7 days. An employer that already files transfers is one that can take over an existing H-1B.

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About the role

  • This is a senior individual contributor role that sits at the intersection of Customer Marketing, Customer Experience, Product, Product Marketing, Sales, and Professional Services.
  • You'll be creating new programs, frameworks, and ways of working, often without an established playbook.
  • We're looking for someone who is comfortable navigating ambiguity, moving quickly in a dynamic environment, and bringing structure to cross-functional challenges.

Responsibilities

  • Develop and execute integrated campaigns that drive product adoption, expansion, and customer engagement across lifecycle touchpoints.
  • Partner with Sales and Customer Experience to develop account-based expansion plays that combine scaled marketing programs with personalized account team outreach.
  • Measure campaign performance and use engagement, product adoption, and expansion signals to continuously optimize programs.
  • Partner with Customer Experience, Product, Sales, and Professional Services to build triggered lifecycle programs based on customer behavior, lifecycle stage, and product usage.
  • Develop programs for moments such as customer welcome and onboarding, new-user activation, product adoption, renewal preparation, expansion opportunities, and re-engagement.
  • Develop differentiated engagement strategies based on customer persona and role, from individual users and practitioners to executive stakeholders.
  • Build repeatable programs that complement high-touch Customer Success engagement and allow Demandbase to deliver a more personalized customer experience at scale.
  • Own the strategy and execution of scaled customer communications, creating a coordinated approach across Marketo, ChurnZero, Pendo, and other customer-facing channels.
  • Develop a customer segmentation and activation framework that connects customer data and capabilities across platforms, determining how account attributes, product usage, lifecycle stage, persona, and behavioral signals inform who we communicate with, when, and through which channel.
  • We recognize that everyone brings unique experiences, perspectives, and identities to the table, and we are committed to building a community where everyone feels valued, respected, and supported.

Nice to have

  • 7-10 years of experience in lifecycle marketing, customer marketing, integrated campaigns, CRM marketing, or a related discipline, ideally within B2B SaaS.
  • Familiarity with Demandbase One is a huge plus.
  • Strong understanding of the B2B SaaS customer journey and experience partnering across Marketing, Customer Success, Product, Sales, and Operations.
  • Excellent editorial judgment and a strong understanding of brand, voice, tone, and content quality, with the ability to turn product concepts into clear and compelling customer communications.
  • Strong cross-functional leadership skills and the ability to independently bring structure, strategy, and momentum to programs involving multiple teams and stakeholders.
  • Hands-on experience with Marketo or similar marketing automation platforms, with a strong understanding of segmentation, targeting, database management, and campaign operations.
  • Experience with platforms such as ChurnZero and Pendo is a plus.
  • Experience marketing or driving adoption of AI-powered products or features is a plus, including the ability to translate AI capabilities into practical customer use cases and value.

Benefits

  • Plus 401(k), short-term/long-term disability, life insurance, and all those good things.
  • Our Commitment to Diversity, Equity, and Inclusion at Demandbase

Company info

  • Introduction to
  • Demandbase is the only pipeline AI platform that empowers GTM teams to automate growth at scale.
  • With a unified view of data, insights, actions, and outcomes, B2B enterprises can seamlessly align and execute their account-based GTM strategies with confidence.
  • Thousands of businesses trust Demandbase to maximize revenue, minimize waste, and consolidate their data and tech stacks - all in one platform.
  • As a company, we're as committed to growing careers as we are to building world-class technology.
  • We invest heavily in people, our culture, and the community around us.
  • We have also continuously been recognized as One of The Best Places To Work in the San Francisco Bay Area by Fortune, and One of The 60 Best Companies To Sell For by Selling Power.
  • Our offices are located in San Francisco, New York, Austin, Seattle, India, and the United Kingdom.
  • In the near term, a key priority for this role will be driving Demandbase AI (DBAI) adoption, building targeted campaigns utilizing multiple channels that move customers from awareness and education to product usage and ongoing engagement.
  • Lead near-term campaigns focused on DBAI adoption, developing audience strategies, messaging, offers, and journeys that encourage customers to discover and use Demandbase AI.
  • Build and execute land-and-expand campaigns that help Demandbase grow within enterprise customers by identifying and engaging new business units, child accounts, buying groups, and stakeholders beyond the existing customer footprint.
  • At Demandbase, we believe in creating a workplace culture that values and celebrates diversity in all its forms.
  • Discrimination of any kind is not tolerated, and we strive to ensure that every individual has an
  • At Demandbase, we value thoughtful partnerships and direct connections with candidates.

Equal opportunity

  • We acknowledge that true diversity and inclusion requires ongoing effort, and we are committed to doing the work required to make our workplace a safe and equitable space for all.
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This listing is sourced directly from Demandbase's careers page and normalized into a canonical job model.