Ship Sticks
Senior Manager, Paid Acquisition
Greenwood Village, CO · Senior
Sponsorship not specifiedDetected 4 days ago
About the role
- Manager, Paid Acquisition owns paid channel strategy and budget allocation across search, paid social, display, video, and connected TV.
- This role is a core driver of Ship&Play's Direct B2C growth engine - building the acquisition machine that lets customers find and book with Ship&Play brands without a partner in the middle.
- Manager sets bid strategy, audience segmentation, and testing priorities, and manages the day-to-day relationship with Ship&Play's paid media agency partner(s).
Responsibilities
- Own paid channel strategy and full budget allocation across search, paid social, programmatic, video, and CTV in partnership with VP of Growth Marketing.
- Manage the paid media agency relationship, including evaluating channel specialization or consolidation as the program scales.
- Partner with Brand & Creative to brief and source paid creative assets that convert.
- Partner with Analytics, MarTech & AI Enablement on attribution modeling, audience data, and testing infrastructure.
- Support cross-sell acquisition strategy across ShipSticks, ShipCamps, and ShipSkis audiences in partnership with Lifecycle.
- Forecast and manage paid media spend within the marketing budget's acquisition allocation.
Nice to have
- Ship&Play - www.shipplay.com ShipSticks - www.shipsticks.com ShipSkis - www.shipskis.com ShipCamps - www.shipcamps.com LuggageFree - www.luggagefree.com ShipGo - www.shipgo.com
- POSITION SUMMARY The Sr.
- Direct bid strategy, audience segmentation, and creative testing roadmaps in partnership with the agency.
- Report on CPA, ROAS, and paid channel contribution to revenue targets across the brand portfolio.
- Evaluate and pilot new paid channels and formats as the direct-to-consumer engine matures.
- DOMAIN EXPERTISE & QUALIFICATIONS 5+ years managing paid media budgets across search, social, and display/video, ideally including agency management.
- Strong command of bid strategy, audience segmentation, media mix modeling, and multi-touch attribution concepts.
- Comfortable managing a P&L-adjacent budget and defending ROI to leadership.
Company info
- About Ship Sticks Founded in 2011 with the brand Ship Sticks, we originally focused on offering a concierge experience for traveling golfers, alleviating the need to lug bulky, expensive, damage-prone gear like golf clubs onto airplanes.
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