AppLovin

Director, Growth

Palo Alto, CA · Director

Sponsorship not specified$221k-$362kDetected 1 day ago

iOSData ScienceLeadershipPublic Speaking

About the role

This is a hands-on role: we want a builder who's close to the work, not removed from it.
Define channel mix, budget allocation, and bidding strategies to hit CPI, CAC, and LTV targets, with a strong command of app store-native install dynamics

Backed by AppLovin, one of the most powerful data and technology companies in mobile, Gist is building a new kind of lifestyle platform with the infrastructure and scale to win.
You'll build and lead the UA function from the ground up, shaping channel strategy, creative direction, and the measurement infrastructure that powers it all.
You'll partner cross-functionally with product, data, and creative to drive scalable, efficient growth at pace.
Own end-to-end paid UA across app install channels (Apple Search Ads, Google UAC/App Campaigns, Meta, TikTok, Snap, YouTube), programmatic, and emerging channels
Build a roadmap for scaling spend efficiently from early-stage to mass-market growth
Own performance creative end-to-end, building toward an in-house creative team (an agency covers it today), and iterate on performance-driven ad creative across formats
Partner with data science to develop LTV models and cohort-level optimization
Hire and develop a small but high-performing UA team as the function scales
To support an efficient and fair hiring process, we may use technology-assisted tools, including artificial intelligence (AI), to help identify and evaluate candidates.

8+ years in performance/user acquisition marketing, with meaningful time in consumer mobile apps
Track record of owning a meaningful UA budget
Proven track record scaling a B2C app from growth stage to broad adoption
Deep expertise in app install channels (Apple Search Ads, Google UAC, Meta, TikTok) and how each fits into a blended acquisition strategy

Familiarity with AppLovin's ecosystem (MAX, AXON) is a plus but not required
AppLovin's data and technology infrastructure gives Gist an advantage in mobile growth
Ground-floor opportunity to define the UA function for a platform still finding its ceiling
Real budget, real backing, and a lean team that moves fast
The autonomy of a founder with the data, capital, and distribution of a public company (NASDAQ: APP)
App-install experience is what matters most: consumer finance, utility, marketplace, or gaming apps all translate well.
Lifestyle, social, or content app experience is a plus but

About AppLovin
The company provides end-to-end advertising solutions for businesses to reach, monetize and grow their global audiences.
Identify winning hooks, formats, and narratives that resonate with Gist's lifestyle
Define KPIs and reporting cadences to surface actionable insights to leadership

Operate with speed. This is a startup environment inside a scaled tech company
To deliver on this mission, our global team is composed of team members with life experiences, backgrounds, and perspectives that mirror our developers and customers around the world.
At AppLovin, we are intentional about the team and culture we are building, seeking candidates who are outstanding in their own right and also demonstrate their support of others.
Gist is a social media platform built for curious people who want real substance in their feed: practical, thoughtful content on the things that actually shape real life.
We're looking for a Director / Senior Director of Growth to own the strategy and execution of paid growth for Gist's consumer app.

AppLovin is proud to be an equal opportunity employer that is committed to inclusion and diversity.
Learn more about EEO rights as an applicant here.
equal opportunity employer that is committed to inclusion and diversity.

This listing is sourced directly from AppLovin's careers page and normalized into a canonical job model.