Freshworks
Senior Digital Marketing Specialist
San Mateo, CA, United States · Senior
Sponsorship not specified$130k-$152kDetected 16 hours ago
Project ManagementSEMGoogle AdsEmail MarketingSalesforceMarketoLead GenerationCommunicationCollaboration
About the role
- Organizations everywhere struggle under the crushing costs and complexities of "solutions" that promise to simplify their lives.
- Software is a choice that can make or break a business.
- Business software has become a blocker instead of ways to get work done.
Responsibilities
- Execute integrated demand generation campaigns that drive new logo acquisition, pipeline, and revenue
- Build, launch, and optimize digital campaigns across LinkedIn, Google, Reddit, display/programmatic, paid social, and email
- Partner with Product Marketing to develop messaging, landing pages, creative assets, and campaign content
- Build audience segments, create target account lists, and deliver personalized campaign experiences
- Collaborate closely with Sales, Marketing Operations, RevOps, and Analytics to ensure accurate tracking, reporting, and attribution
- Manage agency and vendor relationships to ensure high-quality execution and strong campaign performance
- Experience working in Marketo and Salesforce to support campaign execution and reporting
- Strong project management skills with the ability to manage multiple priorities in a fast-paced environment
- To create a better experience for their customers and employees.
- Create better or worse experiences.
Requirements
- Strong understanding of the entire demand generation funnel, including lead generation, nurture, ABM, pipeline creation, and revenue impact
- Hands-on experience with:
Nice to have
- Experience using AI tools to improve marketing workflows, campaign execution, reporting, or personalization is a plus
Compensation
- The annual base salary range for this position is $130,000 - $152,000.
Benefits
- With a fresh vision for how the world works.
Company info
- We're looking for a hands-on Senior Digital Marketing Specialist to join our Demand Generation team.
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This listing is sourced directly from Freshworks's careers page and normalized into a canonical job model.