Trolley

Field and ABM Manager

Toronto, Ontario · Full-time

Sponsorship not specifiedDetected 22 days ago

CanvaSalesLeadership

About the role

This is a highly strategic and collaborative role focused on seamlessly blending the digital precision of Account-Based Marketing (ABM) with the high-touch, offline impact of Field Marketing.
15% Data & Reporting: Establishing measurement approaches, tracking account-level engagement, and optimizing spend based on performance.

Build repeatable, scalable playbooks that standardize our approach to VIP dinners, roadshows, and trade show activations so they can be executed flawlessly and repeatedly.
ABM-Driven Field Events: Design and execute executive engagement programs, VIP experiences, dinners, roadshows, and strategic event activations that create meaningful interactions with target accounts and accelerate pipeline.
Integrated Campaign Ownership: Build end-to-end plays where digital ABM efforts (ads, personalized landing pages, direct mail) drive attendance to field events, and field events act as a springboard for accelerated sales conversations.
Account Targeting & Orchestration: Collaborate closely with GTM Ops and Sales leadership to define and prioritize Target Account Lists (TALs), develop account engagement plans, and orchestrate personalized outreach across buying committees.
Pre- and Post-Event Strategy: Ensure no event stands alone. Develop rigorous pre-event outreach to drive the right executive buyers to our footprint, and build structured, automated post-event ABM campaigns to keep the momentum going.
Data, Measurement & Insights: Define our measurement approach to track account penetration, pipeline velocity, and ROI of field/ABM investments. Build campaign-level reporting to measure impact from top-of-funnel to closed-won; be the expert on the data.
Businesses use Trolley to automate and manage payouts, collect recipient tax and banking information, and mitigate fraud and risk.

Focus on winning as a team, but speak up to share feedback when you have an opinion.
You have deep empathy for Sales and know how to hold AEs accountable for target account follow-up.
You know how to curate an offline experience that caters to executive buyers and accelerates complex B2B deals.

Our vision is to unlock the collective economic opportunity of the internet - for everyone - by building a truly global payouts ecosystem.

Trolley is growing quickly and we are hiring for a full-time Field and ABM Manager to join our team.

This listing is sourced directly from Trolley's careers page and normalized into a canonical job model.