Sol de Janeiro

VP Marketing- Americas

New York Metropolitan - Hybrid · Vp · Full-time

Sponsorship not specifiedDetected 9 days ago

Stakeholder ManagementBrand StrategyInfluencer MarketingForecastingResearchLeadershipCommunicationCollaboration

About the role

Our Story Launched in 2015, S ol de J aneiro is a globally recognized, award-winning beauty brand, drawing inspiration from Brazil's beauty rituals, warmth, and spirit.
Headquartered in New York and launched as a digitally native brand, we have expanded globally with teams in Paris, London, and Germany.
Sol de Janeiro is committed to diversity and inclusion in the workplace.

Responsibilities

You will serve as a key strategic partner to Global Marketing, translating regional consumer insights into scalable strategies while building integrated omnichannel marketing plans that inspire consumers, strengthen retail partnerships, and drive business performance.
Develop a deep understanding of the Americas consumer, competitive landscape, and market dynamics to identify strategic opportunities for growth.
Partner closely with Global Marketing to provide meaningful regional insights that influence innovation, planning, and global strategy.
Facilitate knowledge sharing across the organization to strengthen collaboration and drive business performance.
Leverage consumer insights, shopper analytics, and market intelligence to develop integrated omnichannel marketing strategies that support commercial and brand objectives.
Build cohesive marketing plans that maximize every stage of the consumer journey across retail, digital, media, ecommerce, social, experiential, and consumer engagement.
Continuously evolve marketing strategies to stay ahead of consumer trends, maintain cultural relevance, and increase brand desirability.
Own the Americas marketing calendar, ensuring strategic alignment across product launches, seasonal campaigns, retailer activations, and commercial priorities.
Develop strategic frameworks for channel planning, assortment architecture, and shopper engagement to maximize business opportunities.
Lead the Americas regional marketing organization across Brand Marketing, Product Marketing, Retail Marketing, Media, and Consumer Engagement.

Compensation

Lead the development and execution of annual and long-range regional marketing plans that support financial objectives and sustainable growth.

Benefits

As the Vice President, Marketing - Americas, you will define and lead the regional marketing vision for one of the world's fastest-growing prestige beauty brands.
Marketing Vision & Strategy
Create and communicate the marketing vision for Sol de Janeiro in the Americas, ensuring alignment with the global brand vision, business strategy, and long-term growth objectives.

Company info

Launched in 2015, S ol de J aneiro is a globally recognized, award-winning beauty brand, drawing inspiration from Brazil's beauty rituals, warmth, and spirit.
S ol de J aneiro delivers a sensory experience beloved by multi-generational consumers worldwide, with clinically proven results, transformative textures, and transportive fragrances.
Our commitment to excellence has earned high-profile honors, including being named one of TIME1 00's 2024 Most Influential Companies, Fast Company's 2024 World's Most Innovative Companies, and WWD Beauty Inc's Power Brands of 2024, underscoring its leadership in the beauty industry and outstanding workplace.
These accolades highlight our dedication to being a leading brand in the beauty industry and an exceptional workplace.

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This listing is sourced directly from Sol de Janeiro's careers page and normalized into a canonical job model.