Workiva

Lead Program Manager - GTM Acceleration

USA - Remote · Senior

Sponsorship not specified$174k-$279kDetected 30 days ago

SalesforceMarketoLeadershipCommunicationCollaborationOrganizational Skills

About the role

Minimums and maximums may vary based on location.
The actual salary offer will carefully consider a wide range of factors, including your skills, qualifications, experience and other relevant factors.

Partner with GTM and business leaders to scope, plan, and execute programs that drive growth, efficiency, and customer success.
Lead cross-functional initiatives such as lead to cash, revenue intelligence, AI for Sales, data enrichment and customer lifecycle optimization.
Support strategic planning cycles, aligning GTM programs to company objectives and key milestones.
Lead end-to-end delivery of complex GTM programs, from scoping through execution and adoption.
Own program structure, operating models, timelines, dependencies, and risk mitigation strategies.
Drive accountability across stakeholders, proactively resolving blockers and escalating key decisions.
Partner with Business Systems, Data & Analytics, and Enablement teams to ensure operational readiness and system support.
Align stakeholders across Sales, Marketing, CPX, Partners, Product, and Technology to deliver shared outcomes.
Build alignment, secure buy-in, and balance competing priorities across complex initiatives.
Lead change management efforts, including stakeholder engagement, communication, and rollout planning.

Bachelor's degree in Business, Marketing, Operations, or related field (or equivalent experience).
Experience with GTM systems such as Salesforce, Marketo, Gong, or Gainsight.
Workiva employees are required to undergo comprehensive security and privacy training tailored to their roles, ensuring adherence to company policies and regulatory standards.

Background in public SaaS or B2B technology environments.
Strong communication, planning, and organizational skills, with experience engaging senior stakeholders.
Exposure to sales strategy, marketing operations, or customer lifecycle programs.
PMP, Agile, or similar certification.
How You'll Be Rewarded
Why Join Workiva
Our AI-powered platform unifies finance, risk, and sustainability on a single, secure foundation-ensuring data is trusted, traceable, and ready to act on.
With an unbroken path from source to output, leaders gain confidence in their numbers, visibility into current and emerging risks, and the ability to move with speed and precision in a constantly changing world.

$174,000.00 - $279,000.00 ✅ A discretionary bonus typically paid annually
The salary range represents the low and high end of the salary range for this job in the US.
The actual salary offer will carefully consider a wide range of factors, including your skills, qualifications, experience and other relevant factors.

As part of the Enterprise Program Management (ePMO) team, you will partner with senior leaders across Sales, Marketing, Customer & Partner Experience, Product, Finance, Legal, and Business Technology to deliver complex, cross-functional programs that accelerate growth and improve customer outcomes.

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This listing is sourced directly from Workiva's careers page and normalized into a canonical job model.