General Mills
Ecommerce & Retail Media Analytics Manager
Minneapolis, MN · Senior · Full-time
No sponsorship$111k-$185kDetected 9 days ago
A/B TestingProduct ManagementProject ManagementStakeholder ManagementProblem Solving
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odds of building a lasting career here
57Sponsors, lottery-bound
Cap-exempt (no lottery)0
Sponsors this role90
Entry-level history0
PERM / green-card track0
Lottery odds (Level III)83
Fits your clock70
Sponsors, but it's cap-subject — you still face the weighted lottery (~45% per draw at Level III). Good if you win; have a cap-exempt backup on your list.
Lottery odds assume a STEM candidate.
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Green-card filing pattern in this occupation
Context, not a finding about this posting: of this employer's 3 green-card filings in this occupation, 100% were for a worker who already held the job.
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About the role
- Our company is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day.
- We look for people who want to bring their best - bold thinkers with big hearts who challenge one another and grow together.
- Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what's next.
Responsibilities
- Identify and evaluate data sources, clarify business questions, define KPIs and requirements, and work with Data & Technology teams to deliver reliable reporting and decision tools.
- Build a practical view of performance across digital shelf, retailer search, site traffic, consumer journeys, content, promotions, subscription, profitability, and retail media.
- Develop scorecards and diagnostic tools that explain changes in sales, share, traffic, conversion, content visibility, search performance, assortment, and retailer execution-and help teams determine what to do next.
- Assess how product content performs on retailer sites, how products appear in retailer search, and how brand or product information surfaces in emerging off-site search and generative experiences.
- Manage the retailer media data ecosystem with Shopper Marketing, including data validation, measurement readiness, retailer clean-room capabilities, and coordination across internal teams, agencies, and retailers.
- Create measurement plans and recommend improvements to audience strategy, retail media investment, and budget allocation across brands and retailers.
- Build strong working relationships with Sales directors, Marketing partners, Shopper Insights, Customer Analytics, enterprise analytics teams, agencies, retailers, and vendors.
- Lead cross-functional projects with a bias for action, balancing quick wins with the longer-term roadmap.
- To support that growth, we're building the data, reporting, and diagnostic capabilities that help teams understand digital performance and act on it.
- You'll partner with the Pet Digital Acceleration team and work across Sales, Marketing, Shopper Marketing, Data & Technology, enterprise analytics, media agencies, retailers, and key vendors.
Requirements
- Bachelor's degree.
- 5+ years of experience in ecommerce analytics, digital shelf analytics, retail media measurement, or a closely related discipline within consumer packaged goods or another omnichannel retail category.
- Hands-on experience with at least one ecommerce, digital shelf, or retail media platform such as CommerceIQ, Pacvue, Profitero, Stackline, Flywheel, Alli Platform, or a comparable solution.
- Experience using retailer, digital shelf, or media metrics to diagnose performance and recommend action.
- Familiarity with the retailer ecosystems, analytics platforms, and metrics of one or more of the following: Amazon, Walmart, Chewy, PetSmart, Petco, or Target.
- Experience with methods such as conversion analysis, profitability optimization, online consumer journeys, cohort analysis, churn modeling, customer lifetime value, and customer acquisition costs.
- Ability to connect multiple data sources, synthesize complex information, and communicate clear business recommendations.
- Self-starter with a bias for action, intellectual curiosity, creative problem-solving skills, and the ability to work effectively in ambiguity.
Nice to have
- Experience working in the pet industry, including familiarity with its competitive landscape, retailers, and data sources.
- Experience in a consumer packaged goods company or with a pet, grocery, mass, specialty, or digital-first retailer.
- Experience with business performance analytics using syndicated data such as Nielsen, Circana, or Numerator.
- Experience with retail media data, clean-room measurement, audience analytics, attribution modeling, sales lift, or test-and-learn and A/B testing methodologies.
- Familiarity with marketing mix modeling and other approaches used to guide investment decisions.
- Experience partnering with media agencies and connecting media activation data with ecommerce, digital shelf, sales, and shopper insights.
- Additional Considerations
- Applicants for this position must be currently authorized to work in the United States on a full-time basis.
Compensation
- The salary range for this position is:
- $110,800 - $184,800 Annual At General Mills we strive for each employee's pay at any point in their career to reflect their experiences performance and skills for their current role.
- The salary range for this role represents the numerous factors considered in the hiring decisions including, but not limited to, educations, skills, work experience, certifications, etc.
- As such, pay for the successful candidate(s) could fall anywhere within the stated range.
- Beyond base salary, General Mills offers a competitive Total Rewards package focusing on your overall well-being.
- You may also be eligible to participate in an annual incentive program.
Benefits
- Partner with Pet Digital Acceleration leaders to define the vision, prioritize the roadmap, and deliver the tools the business needs most.
- Translate results into clear business narratives for Sales, Marketing, Pet leaders, and joint business planning conversations, including investment recommendations and future learning priorities.
- We are proud to offer a foundation of health benefits, retirement and financial wellbeing, time off programs, wellbeing support and perks.
- Benefits may vary by role, country, region, union status, and other employment status factors.
Company info
- SALARY RANGE The salary range for this position is: $110,800 - $184,800 Annual At General Mills we strive for each employee's pay at any point in their career to reflect their experiences performance and skills for their current role.
Equal opportunity
- EMPLOYER (EOE)
- General Mills is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, marital or familial status, status regarding public assistance, or membership or activity in a local human rights commission.
- If you need to request an accommodation during the application or hiring process, please fill out our online accommodation request form by following this link: Accommodation Request.
- General Mills is an equal opportunity employer.
Visa & Work Authorization
- Applicants for this position must be currently authorized to work in the United States on a full-time basis.
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