The Athletic

Manager, Video Growth (Remote)

United States · Director · Full-time

Sponsorship not specified$90k-$120kDetected 62 days ago

AlgorithmsPhotoshopAdobe Creative SuiteSEOWritingPremiere ProLeadershipCommunicationCollaboration

About the role

As a Manager, Video Growth, you are a key leader within The Athletic's content ecosystem.
You will be responsible for driving the global audience strategy on and off-platform - overseeing performance and reporting on video produced across our Video, Reporter and Shows & Series teams.
This is a management role that bridges the gap between creative production, data-driven distribution, and external partnerships.

Creator Program Oversight: Lead the strategy and execution of our Creator Program. This includes identifying talent, negotiating partnerships, and overseeing the production of creator-led content that leverages The Athletic's brand.
Newsroom Integration: Act as the primary liaison between the Video team and the Newsroom. Ensure creator content supports our news-gathering efforts and that breaking news is effectively leveraged across our social video channels.
Data & Insights: Own the departmental data stack. Translate complex analytics into actionable strategies for the Director of Video Growth and executive leadership.
Cross-Functional Collaboration: Partner with the Senior Executive Producer of Creative Studios to support commercial RFPs, ensuring our growth and creator strategies are integrated into branded content pitches.
Process Architecture: Design and implement sophisticated workflows that streamline content packaging, SEO optimization, and community engagement efforts across global time zones.
Own the departmental data stack.
Partner with the Senior Executive Producer of Creative Studios to support commercial RFPs, ensuring our growth and creator strategies are integrated into branded content pitches.
Design and implement sophisticated workflows that streamline content packaging, SEO optimization, and community engagement efforts across global time zones.

Leadership Mastery: Proven track record of managing teams and navigating complex, matrixed organizations.
Algorithmic Authority: Intimate knowledge of YouTube, TikTok, and Meta algorithms, with a demonstrated ability to pivot strategies based on platform shifts.
Editorial Judgment: Strong news sense and the ability to ensure creator-led content meets the rigorous editorial standards of The Athletic.
Technical Proficiency: While this is a leadership role, you must be fluent in the Adobe Creative Suite (Premiere and Photoshop) to provide high-level creative direction and quality control.
ability to "speak to the numbers" to stakeholders at the executive level.
If you are a candidate for a technical role, we will let you know what specific tools you are permitted to use for your technical assessment.
Intimate knowledge of YouTube, TikTok, and Meta algorithms, with a demonstrated ability to pivot strategies based on platform shifts.
Strong news sense and the ability to ensure creator-led content meets the rigorous editorial standards of The Athletic.

For roles in the U.S., dependent on your role, you may be eligible for variable pay, such as an annual bonus and restricted stock.
People Leadership: Manage and mentor a team of growth specialists and platform leads, fostering a culture of high performance, continuous learning, and career development.
For roles outside of the U.S., information on benefits will be provided during the interview process.
The total compensation offered for this position may vary based on factors such as education, experience, skills, and location.

Powered by one of the largest global newsrooms in sports media, The Athletic brings sports fans the most comprehensive stories about the teams, sports and athletes they love.
The Athletic's newsroom of 500+ full-time staff delivers in-depth coverage of hundreds of professional and college teams across more than 47 North American markets and all 20 football clubs in the English Premier League, as well as many Championship clubs.
We are excited to learn more about you and your experience.

equal opportunity employer and enthusiastically encourages people from all backgrounds and experiences to apply.

This listing is sourced directly from The Athletic's careers page and normalized into a canonical job model.