Cars
Programmatic Media Buyer
Chicago, IL · Full-time
No sponsorship$93k-$114kDetected 20 days ago
SQLData AnalysisData VisualizationMarketing AnalyticsGoogle AnalyticsExcelSignal ProcessingGMPCommunicationCollaboration
About the role
- No one ever travels alone here: at its core, Cars Commerce is collaboration.
- In fact, it's built into the very fabric of our shared values.
- But critical to our success is Caring to Challenge and Taking Ownership, fueling a competitive spirit in a respectful environment where we think about tomorrow but act today.
Responsibilities
- Plan, build, and execute programmatic campaigns within Google DV360 across video (CTV/OLV) environments
- Manage full campaign lifecycle including campaign setup, trafficking, QA, pacing, and optimization
- Develop and implement audience strategies leveraging first-party, third-party, and Google audience data
- Activate first-party data through clean room and identity solutions (e.g., Google PAIR, Ads Data Hub) to support audience targeting and measurement in a signal-loss environment
- Execute and optimize private marketplace (PMP) and programmatic guaranteed deals
- Evaluate and apply supply-path optimization (SPO) principles, including curated deal IDs and SSP/curation partner selection, to improve media quality and efficiency
- Implement bid strategies, frequency controls, and targeting refinements to improve efficiency and scale
- Not all leads, inventory, or geographies carry equal value in a two-sided marketplace
- Partner with internal teams to ensure accurate conversion tracking and with Marketing Analytics to design and interpret incrementality tests (geo holdouts, conversion lift) and connect campaign decisions to MMM and incrementality signals and not just platform-reported conversions
- Develop weekly and monthly performance reports, highlighting performance insights and strategic recommendations
Requirements
- Applicants must be authorized to work in the United States.
- For US-based Positions: Applicants must be authorized to work in the United States. Please note that we are unable to sponsor employment visas at this time.
- For US-based Positions: Applicants must be authorized to work in the United States.
Nice to have
- Media agency experience
- GMP Certifications (DV360, CM360)
- Exposure to other DSPs (The Trade Desk, Amazon DSP, etc.)
- Experience in two-sided marketplaces or high-consideration purchase categories (automotive, real estate, travel, financial services)
- Exposure to custom bidding scripts or value-based bidding implementations
Compensation
- $93,100.00-114,050.00
Company info
- 3-5 years of experience in digital media, with proven success in programmatic buying
- Hands-on experience managing campaigns in Google DV360 (required)
- Familiarity with the Google Marketing Platform ecosystem (Campaign Manager 360, GA4, Floodlight)
- Experience executing PMP deals and working with publishers/vendors
- Working knowledge of supply-path optimization and curation, including curated deal IDs
- Strong understanding of programmatic buying models, auction dynamics, and inventory types (OLV/CTV primary, nice to have display and audio)
- Proficiency in data analysis and reporting tools (Excel, Google Sheets, Looker Studio); SQL a plus
- Experience with audience segmentation, targeting strategies, and data integrations
- Familiarity with measurement frameworks beyond last-touch - incrementality testing, MMM, and value-based measurement
- Strong analytical mindset with the ability to translate data into actionable insights
- Excellent attention to detail and ability to manage multiple campaigns simultaneously in a deadline-driven environment
- Strong communication and collaboration skills
- Looking For:
- Bonus If You Have:
Equal opportunity
- We are an equal opportunity employer and value diversity at our company.
Visa & Work Authorization
- For US-based Positions: Applicants must be authorized to work in the United States.
This listing is sourced directly from Cars's careers page and normalized into a canonical job model.