Whirlpool
E-Commerce Senior Sales Strategy Manager
Benton Harbor,Michigan,USA · Senior
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About the role
- About Whirlpool Corporation Whirlpool Corporation (NYSE: WHR) is a leading home appliance company, in constant pursuit of improving life at home.
- In 2025, the company reported approximately $16 billion in annual net sales - close to 90% of which were in the Americas - 41,000 employees, and 35 manufacturing and technology research centers.
- Additional information about the company can be found at WhirlpoolCorp.com.
Responsibilities
- This role in summary The KASA US Direct-to-Consumer (D2C) team serves as the primary e-commerce engine and cross-functional hub for KitchenAid small appliances, owning the end-to-end consumer journey across KitchenAid.com and leading digital marketplace partners.
- Your responsibilities will include In this role, you deliver complete P&L performance-driving top-line revenue growth and bottom-line profit expansion.
- You own our monthly, quarterly, and yearly sales outlooks, ensuring our commercial strategy delivers on those targets while closing any gaps to profit plan.
- You are responsible for defining the commercial roadmap, steering demand generation and capture strategies, optimizing D2C cost structures, and bringing unique site value propositions to life that differentiate our brand channel from retail partners.
Requirements
- Bachelor's degree.
- 6+ years of experience in Ecommerce, D2C Strategy, Commercial Sales Management, and/or P&L Ownership.
- Proven track record delivering on an end-to-end P&L, including product mix, spend, supply/fulfillment costs, and marketing ROI.
- 8+ years of progressive commercial leadership in consumer packaged goods (CPG), consumer durables, or direct-to-consumer ecommerce.
Nice to have
- Preferred skills and experiences MBA or Master's degree in Business, Finance, or Marketing.
Compensation
- In 2025, the company reported approximately $16 billion in annual net sales - close to 90% of which were in the Americas - 41,000 employees, and 35 manufacturing and technology research centers.
Benefits
- Generous benefits package, Whirlpool employee discount, fitness & educational reimbursement programs, kitchenettes, and more!
Company info
- Additional information about the company can be found on Facebook, Twitter, LinkedIn, Instagram and YouTube.
This listing is sourced directly from Whirlpool's careers page and normalized into a canonical job model.