Roku
Senior Director, Ad Measurement & Insights
New York, New York · Director
Sponsorship not specified$321k-$374kDetected 8 hours ago
Data AnalysisData ScienceLLMsAgentic AIOKRsBusiness DevelopmentResearchLeadershipCommunicationCollaborationPublic Speaking
About the role
- This is a senior leadership role responsible for defining Roku's measurement vision, scaling a world-class team, and establishing Roku as the gold standard for advertising effectiveness in the streaming era - for both brand and performance marketers.
- Critically, you will serve as the connective tissue across Roku's internal functions - bridging Ad Sales, Client Services, Product and Marketing- ensuring that measurement insights flow across teams and translate into action.
Responsibilities
- Lead, mentor, and grow a team of talented measurement and analytics leads across verticals and measurement disciplines.
- Define team structure and career development frameworks to build and retain top-tier measurement talent and ensure the team is best supporting Roku's sales arm and client set
- Set clear goals and operating rhythms; drive accountability against team OKRs and business outcomes.
- Define and own Roku's comprehensive ad measurement strategy, spanning brand lift, reach & frequency, incremental reach, sales lift, attention, attribution, and media mix modeling - built to serve both brand and performance marketers, across Enterprise, Indy and M&E.
- Drive the evolution of Roku's 1P measurement capabilities, leveraging ACR data, platform-level streaming behavior, and audience insights to build differentiated solutions unavailable elsewhere.
- Develop thought leadership content, Insights, narratives, meta-analyses, and cross-vertical case studies that demonstrate Roku's platform differentiation and drive market-wide influence.
- Stay at the forefront of industry measurement trends to ensure Roku's offering leads rather than follows and work closely with product and business development on a roadmap to meet advertiser needs
- Partner Ecosystem & Industry Leadership
- Own Roku's relationships with key third-party measurement vendors including Nielsen, Comscore, iSpot, and emerging players in attention, outcome measurement, and AI-powered attribution
- Cultivate relationships with the measurement and analytics leadership at top advertisers and agencies - establishing Roku as a trusted partner and preferred platform for measurement innovation.
Requirements
- The ideal candidate is a proven measurement leader who combines deep technical expertise with executive-level influence, a sharp instinct, and the ability to inspire a high-performing team.
Compensation
- For New York Only - The estimated annual base salary for this position is between $320,500 - $373,750.
Company info
- You will serve as Roku's external voice of measurement authority: representing the company at industry conferences, bodies and panels, building Roku's reputation as the most credible measurement partner in streaming.
Visa & Work Authorization
- Serve as a senior executive sponsor in strategic measurement conversations with top-tier advertisers, holding companies, and agency analytics teams — including presenting at the C-suite level
This listing is sourced directly from Roku's careers page and normalized into a canonical job model.