Armracolostrum

Director of Lifecycle & Retention Marketing

US - Remote · Director · Full-time

Sponsorship not specifiedDetected 14 days ago

Data AnalysisData VisualizationProject ManagementExcelResearchLeadershipCommunicationCollaborationProblem Solving

About the role

Lead lifecycle strategy and manage daily execution across lifecycle marketing channels such as email, SMS, and loyalty programs to directly impact key business objectives such as customer experience, customer acquisition, retention, and lifetime value.
Build a robust and innovative email & SMS strategy that focuses on personalized messaging, churn prevention, and lifecycle campaigns to drive demand and list growth.
Implement all aspects of the owned channel email deployment process, from pulling audiences, uploading content, QA, launch, and monitoring email deliveries.
Develop new and improve existing automated campaigns to deliver personalized content throughout the lifecycle.
Develop customer segmentation strategies to improve targeting and personalization of our campaigns.
Create and monitor a robust set of KPIs that allow us to analyze engagement across the customer journey.
Implement strategies to grow loyalty enrollment while maintaining engagement across all cohorts.
Mission-driven - We believe in what we're building and are passionate about making an impact.
Clock punchers - We don't attract those looking for just a "job"; we seek individuals who want to build careers, take ownership, and find joy in their work every day.

Deep interest in research and data analysis, with a proven track record of drawing actionable insights from raw data, inclusive of Excel (or equivalent data visualization tools)
Outstanding communication and ability to problem solve with minimal guidance in a fast-paced, deadline-driven, and team-oriented environment
8-10+ years of experience in retention or customer strategy with a strong business intuition, possess a love of problem solving, and a proven track record of maintaining high output and growing effective customer-focused retention programs in a fast paced environment
Relevant work experience in retention, business strategy, customer marketing, marketing strategy, or analytics with proven ability to develop successful retention marketing strategies and results
Direct Retention-focused Analysis or Marketing experience identifying and monitoring key performance indicators
Self starter and naturally curious mindset with a hunger to dig into problem solving
Strong cross functional relationship builder
Excellent project management and prioritization skills and strong attention to detail with the capability to work on multiple campaigns/initiatives simultaneously
Ability to drive projects forward in an environment that could lean ambiguous
Has a bias for action and are willing to move through the clutter to get to an output quickly and efficiently

About ARMRA: ARMRA® was born from a near-fatal health crisis that forced its Founder & CEO, Dr.
As a pediatric neurologist, she turned to exhaustive research and ancient wisdom to find a solution-not just for herself, but for the growing health crisis affecting us all.

Builders, not passengers - We take ownership, thrive on momentum, and embrace challenges.
Resilient and resourceful - We find a way forward, even when the answer isn't obvious.
Direct and constructive - Feedback is a gift, and we embrace it in order to grow.
Performative - We don't play games, manipulate optics, or curate an image for external approval.
Entitled - We don't expect rewards without contribution.
Clock punchers - We don't attract those looking for just a "job"
we seek individuals who want to build careers, take ownership, and find joy in their work every day.
Use emerging insights to recommend and introduce new channel strategies that enable us to communicate effectively with customers, reduce churn, and retain customers.

This listing is sourced directly from Armracolostrum's careers page and normalized into a canonical job model.