Cruva

Cruva

GTM Engineer

Los Angeles

Sponsorship not specified$120k-$150kDetected 71 days ago
SEOHubSpotSalesforceOutbound SalesLeadership

About the role

  • Cruva is the operating system for TikTok Shop.
  • We are bootstrapped, profitable, multi-seven-figures in ARR, and growing fast.
  • The through-line of this role is not a tool or a channel.

Responsibilities

  • Outbound infrastructure. Design and build the systems that power Cruva's outbound motion: ICP definition, lead sourcing, enrichment, segmentation, and sequencing across Clay, Apollo, HubSpot, and whatever emerges as the right tool for the job.
  • SEO and content systems. Build the infrastructure that drives organic growth: keyword strategy, programmatic content, internal linking, and the tooling to track what is compounding and what is not.
  • AI-powered leverage. Identify where AI tools can replace manual work, accelerate output, or unlock something that was not possible before. Build those systems and raise the ceiling for what the GTM team can do.
  • Tool evaluation and adoption. Own the process of evaluating, piloting, and integrating tools that give Cruva a compounding advantage.
  • A track record of building SEO or content systems that drove measurable organic growth.
  • You use AI as leverage, not a shortcut. You build systems with it, not just prompts.

Requirements

  • You have opinions on what is worth adopting and what is hype.
  • You are genuinely obsessed with new technology.
  • You are usually the first person in the room to have used a new tool and you have strong opinions on what is worth adopting and what is noise.

Nice to have

  • Internal dashboards and reporting.
  • HubSpot ownership.
  • Pipeline structure, lifecycle stages, automations, and data hygiene.
  • Make it a system the team trusts and actually uses.
  • AI-powered leverage.
  • Identify where AI tools can replace manual work, accelerate output, or unlock something that was not possible before.
  • Tool evaluation and adoption.
  • 2 to 5 years in a GTM engineering, growth engineering, RevOps, or technical marketing role.

Compensation

  • $120,000 to $150,000 base salary depending on experience, plus meaningful early-stage equity.
  • Remote (LA Preferred)

Company info

  • Internal dashboards and reporting. Instrument the full GTM funnel and build the dashboards that give sales, CS, and leadership a clear, real-time view of what is working and where we are losing.
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This listing is sourced directly from Cruva's careers page and normalized into a canonical job model.