Blue Owl Capital

Private Wealth, Marketing Analytics - Senior Associate

New York City, NY, USA · Senior

Sponsorship not specified$135k-$160kDetected 64 days ago

SQLSnowflakeData VisualizationMarketing AnalyticsHubSpotSalesforceCRM

About the role

The Senior Associate will specialize in thoughtful and actionable data visualization, ensuring metrics are consistently defined and measured, and synthesizing results into key findings that inform marketing and distribution decisions.

Lead the analytics partnership with Private Wealth Marketing, translating campaign, paid media, and digital engagement data into clear performance KPIs, executive-ready reports or dashboards, and insights that inform investment decisions and maximize marketing effectiveness.
Own and champion Tableau as the core marketing analytics platform, delivering clear, intuitive and consistent reporting on campaign performance, digital engagements, and ROI.
Partner with Global Client Marketing to develop and maintain KPIs and ROI frameworks that measure the impact of marketing investments on fundraising and business results.
Analyze marketing data points across channels including web, email, events, content, and paid media, with a focus on engagement, lead progression, and downstream impact.
The Data & Analytics team supports global Private Wealth by providing reporting, analytics, scalable processes, and reliable data across systems that drive growth, enhance client experience, and support key decisions.
The team partners closely with Global Client Marketing to deliver clear, credible insights that support engagement, fundraising, and business outcomes.
Blue Owl is seeking a Senior Associate, Marketing Analytics to serve as the dedicated analytics partner for Private Wealth marketing initiatives.
This role is responsible for translating marketing and sales data into clear insights, building dashboards and reports that demonstrate performance, ROI, and impact on fundraising efforts.

5+ years of experience in marketing, growth analytics, or business intelligence, ideally within alternative investments or asset management, supporting fundraising, distribution, or client engagement initiatives.
Proven experience working with CRM and marketing platforms and reconciling data across systems to produce consistent and actionable reports and dashboards
Strong experience with Tableau or similar data visualization tool
Proficiency in SQL
demonstrated ability to extract meaningful insight from raw data
Experience working with modern data warehouses (e.g., Snowflake)
ability to create actionable and compelling data visualizations
The base annual salary range for this New York City-based position will be $135,000 to $160,000. Actual salary offered will be based on the candidate's skill, experience, and qualification for the role. Employees may be eligible for a discretionary bonus, based on factors such as individual and team performance.
Blue Owl is proud to be an Equal Opportunity Employer. We evaluate qualified applicants without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, disability, protected veteran status, and other statuses protected by law.

Bachelor's degree in marketing, finance, or data and analytics related fields preferred
Experience with HubSpot, Salesforce, or other CRM systems preferred

The base annual salary range for this New York City-based position will be $135,000 to $160,000.

Together with over 1,390 experienced professionals globally, Blue Owl brings the vision and discipline to create the exceptional.

This listing is sourced directly from Blue Owl Capital's careers page and normalized into a canonical job model.