Nubank
Product Marketing Lead
Miami
Sponsorship not specifiedDetected 3 days ago
A/B TestingProduct StrategyResearchLeadershipAdaptability
About the role
- Turn company and product strategy into sharp positioning, segmentation, and
- This is a senior individual contributor role with a lot of leadership through influence.
- You'll shape the story, run launches end‑to‑end, and set the standard for how we communicate with customers.
Responsibilities
- Own key US product marketing outcomes for your area - e.g., awareness, engagement, and adoption - with clear, measurable impact.
- You'll have room to drive strategy, roll up your sleeves on execution, and become a defining voice for product marketing in the US.
- Own the end‑to‑end product story and value prop across key touchpoints so we're clear, differentiated, and believable.
- Partner with Product and Growth teams on pricing, packaging, and offers where relevant.
- Translate the product story into high‑impact web and landing experiences, working with Growth and Design so our site, landing pages, and in‑product surfaces tell a consistent story.
- Design integrated GTM plans that connect brand, product, lifecycle, and performance channels.
- Design and run programs across in‑app, email, push, SMS, and emerging channels to drive acquisition, activation, engagement, and retention.
- Partner with Growth on website and landing experiences - you own the story, messaging hierarchy, and marketing assets
- Build a deep understanding of the customer lifecycle, segments, and jobs‑to‑be‑done.
- Our recruitment process may involve the use of artificial intelligence-enabled tools, such as automated interview transcription and analysis, to support the evaluation process.
Requirements
- PM‑level intuition - You can read a roadmap, find the real customer and business insight, and turn it into a clear story and GTM plan.
- Proven track record owning end‑to‑end product or major feature launches with clear, quantified business impact.
- Comfort with data and light analytics (self‑serve tools, dashboards, basic analysis tied to a clear narrative).
Nice to have
- Experience across multiple areas (e.g., growth, brand, lifecycle, paid) and working with senior cross‑functional stakeholders.
- Experience in a regulated environment (financial services, etc.), partnering with Legal/Compliance/Risk on consumer communications.
Benefits
- Opportunity of earning equity at Nu
- Medical Insurance
- Dental and Vision Insurance
- Life Insurance and AD&D
- Extended maternity and paternity leaves
- Nucleo - Our learning platform of courses
- NuLanguage - Our language learning program
- NuCare - Our mental health and wellness assistance program
- Saving Plans - Health Saving Account and Flexible Spending Account
Company info
- Turn company and product strategy into sharp positioning, segmentation, and GTM choices: where we play, who we focus on, and how we win in the US.
- Work closely with Growth so our lifecycle journeys feel coherent, on‑brand, and right for US customers.
- Nu is the leading digital bank in Latin America, serving 135 million customers across Brazil, Mexico, and Colombia.
- The company has been leading an industry transformation by leveraging data and proprietary technology to develop innovative products and services.
- Guided by its mission to fight complexity and empower people, Nu caters to customers' complete financial journey, promoting financial access and advancement with responsible lending and transparency.
This listing is sourced directly from Nubank's careers page and normalized into a canonical job model.