Informa Group Plc.

Informa Group Plc.

Product Marketing Manager, Attendee

Irving, TX, United States

Sponsorship not specified$75k-$90kDetected 5 days ago
ForecastingRecruitingResearchCommunicationCollaborationMentoringAdaptability

About the role

  • We organise over 450 large-scale branded and transaction-led events in over a dozen specialist markets.
  • These are typically not-to-be-missed live and on-demand B2B events where industries convene and people gather to do business.
  • This role is based in our Irving, Texas office.

Responsibilities

  • Develop attendee marketing strategies for multiple events, ensuring alignment with the overall attendee marketing strategy and business objectives.
  • Create and refine attendee value propositions, including ticket pricing, add-ons, and product features, ensuring alignment with brand identity and market opportunities.
  • Support the development of pricing strategies, offer calendar and forecasting models tailored to key persona swimlanes, ensuring competitive positioning and revenue optimization.
  • Translate strategic goals into actionable marketing plans, working collaboratively with the Campaign Manager and Comms Planner to deliver impactful campaigns.
  • Design and implement retention strategies to maximize repeat attendance and lifetime value of high-value audiences.
  • Develop acquisition strategies aligned with the audience strategy to attract new attendees and expand the reach of event portfolios.
  • Working with the Campaign Manager and Comms Planner, build a plan to optimize the attendee journey, ensuring a seamless experience from acquisition to retention.
  • Collaborate with the Campaign Manager and Comms Planner to design attendee-centric journeys that enhance engagement and deliver tangible results.
  • Build strong relationships with event teams within the portfolio to align on attendee jobs to be done, market trends, and customer experience enhancements.
  • Partner with other portfolio pillars, including client marketing and content & audience teams, to ensure alignment and collaboration on shared goals.

Requirements

  • Proven experience in attendee marketing or product marketing, with expertise in value proposition development, go-to-market strategies, pricing, and integrated campaign execution in a high paced environment.
  • Excellent analytical skills, with experience in forecasting, segmentation, and KPI reporting.
  • Exceptional communication and collaboration skills, with the ability to influence stakeholders at all levels.

Compensation

  • take up to four days per year to volunteer, with charity match funding available too
  • The salary range for this role is $75,000 to $90,000.

Benefits

  • Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
  • Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more

Company info

  • That's why we work in-person with each other, or with customers and partners, three days a week or more.
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