liaisoninternational

Digital Media Specialist

Hybrid, US

Sponsorship not specifiedDetected 17 hours ago

Project ManagementSEOGoogle AdsMeta AdsCRMCommunicationOrganizational Skills

About the role

Everything we do is focused on taking that proven success and expanding its scope and scale.
This position is well-suited for someone early in their digital marketing career who enjoys both tactical campaign work and structured operational responsibilities.

Support the setup and execution of paid social media campaigns, including ad creation, targeting setup, audience selection, budget configuration, and ongoing optimization to support performance and pacing.
Maintain accurate updates within internal trackers (Smartsheet and other tools) to support visibility across the digital, client success, and other impacted teams.
Support internal process consistency by following documented workflows and identifying opportunities to improve efficiency over time.
Strong organizational skills and attention to detail, with the ability to manage multiple trackers, deadlines, and recurring tasks consistently.
Experience working with spreadsheets, shared drives, project management platforms, or workflow tools such as Smartsheet.
Over 31,000 programs on more than 1,000 campuses see us as a forward-thinking partner integral to meeting their total enrollment goals - and we're building the data- and mission-driven team that will reinforce our role for decades to come.
The Digital Media Specialist supports campaign execution and efficiency for the digital marketing team.
This role blends hands-on campaign support with strong organizational ownership of key trackers, workflows, and reporting processes.

Track and organize paid media agreement dates, billing methods, ad spend pacing, and other required details for new and existing clients to ensure accurate setup and ongoing management.
Maintain and update SEO contract deliverable trackers, including word counts, batch completions, deliverable pacing, and other required details for new and existing clients.
The ideal candidate is detail-oriented, reliable, and eager to grow within digital marketing while contributing to the day-to-day infrastructure that keeps campaigns and client work running smoothly.

1-2 years of relevant professional experience in marketing, communications, digital media, campaign operations, or a related field.
Basic understanding of digital marketing concepts (paid media, social advertising, SEO, organic social).
Ability and willingness to learn campaign management platforms such as Meta Ads Manager and Google Ads.
Clear written communication skills.
Strong follow-through, initiative, and a proactive approach to identifying and resolving issues.
Familiarity with Meta Ads Manager, Google Ads, organic social media content, and/or SEO concepts.
Experience working with trackers, dashboards, or operational workflows.
Preferred (but not required )

At Liaison, we've helped higher education institutions build better, more diverse classes for three decades.

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