XTM
Spécialiste Marketing
Montreal, Quebec, Canada
Sponsorship not specifiedDetected 33 days ago
Data AnalysisLLMsA/B TestingSEOWritingHubSpotLogisticsRecruitingWordPressCommunicationCollaborationOrganizational Skills
About the role
- Onsite working requirement: Candidates should be able to attend our Montreal office everyday for the first three nonths of their probation period and then be hybrid with 3 to 4 days of office presence.
- We are seeking a tech-forward, execution-focused AI-Powered Marketing Specialist to join our lean marketing team.
- APERÇU DU RÔLE XTM International est un fournisseur de premier plan de solutions de gestion de la traduction et de la localisation.
Responsibilities
- Asset & Copy Generation: Independently build end-to-end campaign assets (including email copy, ad variants, and landing page layouts) leveraging AI prompting and copywriting tools.
- Reporting: Compile weekly performance reports using AI tools, highlighting key metrics such as leads, clicks, and engagement.
- Events Management & Coordination PR & Events Alignment: Collaborate with the PR and Events management teams to streamline communication and ensure seamless execution of event strategies.
- End-to-End Event Planning: Coordinate, plan, and execute corporate events, industry conferences, webinars, and trade shows to drive brand presence and lead generation.
- Logistics & Promotion: Manage event logistics, vendor relations, and coordinate promotional campaign assets across email and social channels to maximize event attendance and post-event lead nurturing.
- AI-Enhanced Web & SEO Management Website Updates: Manage, edit, and refresh localized website content.
- SEO & UX Implementation: Collaborate with the Growth Manager to implement on-page SEO strategies to improve website search rankings for key terms, while identifying layout and user experience improvements.
- Lifecycle Marketing & Feature Launches Support the execution of product launch and update campaigns to drive cross-sell and upsell opportunities.
- Analyze customer campaign results and collaborate with team members to enhance ongoing engagement and campaign metrics.
Requirements
- Bachelor's degree in Marketing, Communications, Data Analytics, or a related field.
- 3+ years of experience in a digital marketing or growth-oriented execution role, preferably within B2B or tech industries.
- Experience managing corporate events or webinars while collaborating with cross-functional teams is required.
- Exceptional written and verbal communication skills in both English and French Canadian, with a sharp eye for detail and the ability to produce authentic localized copy.
- Deep hands-on experience and familiarity with generative AI tools like Claude, Gemini, and ChatGPT for rapid content creation, ideation, and digital asset production.
- Familiarity with website CMS platforms (WordPress, HubSpot, or similar) and event hosting software.
- Strong collaborative skills with the ability to work effectively alongside global, PR, and internal stakeholder teams.
- Highly data-driven mindset with the creative thinking required to build fresh content loops.
- Exceptional ability to handle multiple deadlines simultaneously within a fast-paced environment.
Skills
- Connaissance des plateformes de CMS de sites Web (WordPress, HubSpot ou similaires) et des logiciels d'hébergement d'événements.
- État d'esprit et exécution:
- Capacité exceptionnelle à gérer plusieurs échéances simultanément dans un environnement en évolution rapide.
- D'excellentes compétences organisationnelles sont obligatoires.
Company info
- Partner closely with the Global team to align on and execute localized and international marketing campaigns.
- AI-Driven Campaign Execution & Copywriting Global Team Collaboration: Partner closely with the Global team to align on and execute localized and international marketing campaigns.
This listing is sourced directly from XTM's careers page and normalized into a canonical job model.