A Place FOR MOM

Lead Product Manager, Organic & AI Discovery

Austin, TX

Sponsorship not specified$165k-$195kDetected 16 days ago

Product ManagementProduct StrategySEOLeadershipMentoring

About the role

If you have spent your career shipping product surfaces that move organic acquisition, with a strong SEO foundation and a working point of view on how the search landscape is evolving, this is for you.
Define and evolve how A Place for Mom shows up across the full AI-mediated discovery landscape, including AI search citations, conversational query coverage, structured data for AI grounding, MCP integrations, voice interfaces, and agentic endpoints
Monitor and interpret shifts in AI platform behavior, search landscape changes, and evolving distribution surfaces, and translate them into internal product guidance, guardrails, and prioritization

We each own the outcome but can only achieve it as a team.
You will design and ship the product systems that drive sustained organic acquisition in a category where trust, authority, and decision quality are everything.
You will partner across Product, Engineering, Data, Marketing, and Brand, and own measurable acquisition outcomes.
Own the product strategy and roadmap for how APFM's owned perform across the traditional, AI-mediated, voice, and agentic search landscape
Translate SEO signals, algorithm shifts, and discovery changes into product decisions and roadmap prioritization; partner with specialist practitioners who own day-to-day execution
Partner with Product peers to embed PLG mechanics in core flows that compound organic acquisition without paid spend
Ensure the signals AI systems use to evaluate credibility, including review integrity, content quality, and decision support depth, are reflected accurately in what we build
Develop and maintain a point of view on AI disintermediation risk and ensure the product roadmap accounts for it
Together, we simplify the senior care search with free, personalized support - connecting caregivers and their loved ones to vetted providers from our network of 15,000+ senior living communities and home care agencies.

7-10+ years of experience in SEO, organic growth, product strategy, or related roles
Demonstrated depth in SEO fundamentals and a track record of shipping product surfaces that moved organic acquisition outcomes, not just advising on them
Experience facilitating alignment across senior stakeholders in ambiguous, cross-domain problem spaces
Experience managing or mentoring other practitioners
a track record of elevating the product intuition and execution quality of the team around you

Mission-driven work that helps families make meaningful, high-stakes decisions
The opportunity to shape organic and AI discovery strategy at a pivotal moment in the search-to-AI transition
A role that combines deep SEO expertise, AI discovery strategy, and product-led growth - three skill sets that rarely sit in one seat
The chance to define how SEO, generative engine optimization, and product-led growth evolve together

to help families focus on what matters most - their love for each other.
We're proud to be a mission-driven company where every role contributes to improving lives.
Caring isn't just a core value - it's who we are.
Whether you're supporting families directly or driving innovation behind the scenes, your work at A Place for Mom makes a real difference.
We are energized by solving challenging problems and see it as an opportunity to grow.

A Place for Mom has recently become aware of the fraudulent use of our name on job postings and via recruiting emails that are illegitimate and not in any way associated with us.
APFM will never ask you to provide sensitive personal information as part of the recruiting process, such as your social security number; send you any unsolicited job offers or employment contracts; require any fees, payments, or access to financial accounts; and/or extend an offer without conducting an interview.
If you suspect you are being scammed or have been scammed online, you may report the crime to the Federal Bureau of Investigation and obtain more information regarding online scams at the Federal Trade Commission.
All your information will be kept confidential according to EEO guidelines.

This listing is sourced directly from A Place FOR MOM's careers page and normalized into a canonical job model.